Pixalate's Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report details how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020.
This blog post examines the share of voice of programmatic advertising based on OTT/CTV device type, such as Roku, Apple TV, Amazon Fire, etc.
According to Pixalate's data, between Q1 and Q3 2020, no OTT/CTV device type gained a larger share of programmatic OTT/CTV advertising than Apple devices, which increased their market share by 175% in that time.
Vizio (+57%) and Samsung (+55%) were the other device types that saw large programmatic ad market share rises in 2020.
Pixalate's State of Connected TV/OTT: Ad Supply Trends Q3 2020 Report includes:
Download a free copy of the State of Connected TV/OTT: Ad Supply Trends Q3 2020 Report today.
Disclaimer
The content of this blog post, and the State of Connected TV/OTT: Ad Supply Trends Q3 2020 Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's datasets — which are used exclusively to derive these insights — consist predominantly of open auction programmatic traffic sources. Any insights shared are grounded in Pixalate's proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Report and herein should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees.
