--- title: "Pixalate Week in Review: March 2 - 6, 2020" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from 2-6 March 2020. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/decrease-drop-spend.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/decrease-drop-spend.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: March 2 - 6, 2020 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Mar 6, 2020 6:05:52 PM This week's review of ad fraud and quality in the digital advertising space. ### **1: Pixalate's 2019 App-ads.txt & Ads.txt Report** [![cover image 2019 App & Ads.txt Trends Report](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/cover%20image%202019%20App%20%26%20Ads.txt%20Trends%20Report.png?width=600&name=cover%20image%202019%20App%20%26%20Ads.txt%20Trends%20Report.png)](https://info.pixalate.com/2019-app-ads-txt-trends-report) Pixalate this week released its [2019 App-ads.txt and Ads.txt Trends Report](https://info.pixalate.com/2019-app-ads-txt-trends-report). The report updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab's initiatives. - **App-ads.txt’s explosive growth**: 5,550% rise in app-ads.txt adoption in 2019; over 182,000 apps now have app-ads.txt - **iOS has faster adoption for programmatic buyers**: 73% of the top 1,000 iOS apps in terms of programmatic ad volume have app-ads.txt, compared to 53% of the top 1,000 Android apps; programmatic ad volume as measured by Pixalate Download the full report for more: [![Download Report](https://no-cache.hubspot.com/cta/default/2364596/56e19b44-7a37-45ab-89df-733745ae78fc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/56e19b44-7a37-45ab-89df-733745ae78fc) ### **2. Privacy concerns altering the world of location data** ![programmatic-mobile-location-data-2017](https://www.pixalate.com/hs-fs/hubfs/Weekly%20News%20Stock%20Images/programmatic-mobile-location-data-2017.jpg?width=600&name=programmatic-mobile-location-data-2017.jpg) In this [eMarketer](https://content-na1.emarketer.com/how-privacy-concerns-are-changing-the-world-of-location-data) podcast, the company's VP of forecasting, Monica Peart, and principal analyst Yory Wurmser discuss location data. Among the topics: "How will privacy and regulation affect location practices this year? How comfortable are consumers with sharing their location? And how are marketers adjusting?" ### **3. Could 'ePrivacy' change everything in France?** ![privacy-lock-secure](https://www.pixalate.com/hs-fs/hubfs/privacy-lock-secure.png?width=600&name=privacy-lock-secure.png) "There are potentially [big] changes afoot [in Europe]: ePrivacy," wrote [AdExchanger](https://www.adexchanger.com/privacy/ad-tech-bristles-at-the-cnils-consent-recommendations-but-eprivacy-could-change-everything/). After years of back and forth with no resolution, the Presidency of the Council of the European Union published a revised version of the proposed ePrivacy regulation in late February," with changes that would align ePrivacy with the GDPR. ### **4. Coronavirus leads to 'a big drop in demand'** ### **![decrease-drop-spend](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/decrease-drop-spend.png?width=600&name=decrease-drop-spend.png)** "The global spread of coronavirus has caused marketers to rethink how they are allocating their budgets," reported [Digiday](https://digiday.com/marketing/big-drop-demand-confessions-media-buyer-managing-coronavirus-fallout/). "We’ve seen a big, drop in demand, really in the last week," said an anonymous media buyer. "As the news has picked up, it’s gotten a little bit worse." ### **5. Is Facebook complying with political ad disclosures? ** ![facebook-messages](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/facebook-messages.png?width=600&name=facebook-messages.png) "An exhaustive study conducted by academic researchers at New York University's Tandon School of Engineering found 'systemic flaws' in Facebook's political advertising monitoring and enforcement, with many of the worst offenders exhibiting the same disinformation and non-disclosure issues that Russia's Internet Research Agency used to disrupt the 2016 U.S. presidential election," reported [MediaPost](https://www.mediapost.com/publications/article/348107/facebook-not-complying-with-political-ad-disclosur.html). ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate releases 2019 App-ads.txt and Ads.txt Trends Report: 5,550% growth in app-ads.txt adoption](https://www.pixalate.com/blog/app-ads-txt-trends-report-2019) [** ](https://www.pixalate.com/blog) Next Story ['Disruptive ads’: 564 Google Play Store apps delisted in February 2020; 75% had 'System Alert Window' permission enabled →](https://www.pixalate.com/blog/disruptive-ads-delisted-apps-google-play-store) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/programmatic-ad-fraud-news-march-6-2020#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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