This week's review of ad fraud and quality in the digital advertising space.
Pixalate reveals insights about the best CTV & mobile apps in ad quality
Pixalate recently revealed the Publisher Trust Index (PTI) to rank CTV and mobile apps based on overall advertising quality. This week, Pixalate reviewed the top 10 mobile Travel apps and presented insights about the most successful apps in May in mobile and CTV rankings:
Verizon Media presents a unified measurement tool for linear and connected TV
Verizon Media, along with Vizio and Nielsen, developed the Unified TV Report - a measurement tool for linear and connected TV. "Advertisers will now have a more holistic approach to planning, activating and optimizing their overall TV investment on our platform, as well as the opportunity to understand how it compares against other advertising channels," cites the Drum.
Marketing budgets fall as a share of company revenue
According to Gartner's survey, "marketing budgets have fallen to 6.4% of companies’ revenue this year from 11% last year," informs the Wall Street Journal. The cuts affected companies even if COVID had a positive impact on them.
Roku closed upfront deals with a massive increase in ad revenue
"Roku has closed its upfront TV-video advertising market, posting rising “commitments” from marketers, two times that of the previous year," informs Media Post. According to estimations, Roku's advertising revenue could reach $902 million in 2021.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”