According to Pixalate’s research, Hulu generated $178 million in ad revenue in Q1 2026, making it the top app across global Connected TV (CTV) platforms. Samsung TV Plus was at the second spot on Samsung Smart TV, and Tubi was second on Amazon Fire TV and Roku.
LONDON, April 20, 2026 - Pixalate, an ad fraud and privacy compliance platform, today released the Q1 2026 Global Top 100 CTV Apps By Ad Revenue Reports, analyzing apps for Samsung Smart TV, Amazon Fire TV, Apple TV, and Roku.
Top 5 Samsung Smart TV Apps by Ad Revenue - Global - Q1 2026
|
App Name |
App ID |
Developer Name |
Est. Ad Revenue |
|
Hulu |
G00000057007 |
Hulu |
$25M |
|
SAMSUNG TV PLUS |
G15147002586 |
Samsung Electronics Co., Ltd. |
$2M |
|
Sling TV |
G17198010041 |
Sling TV L.L.C. |
$409K |
|
Fubo: Watch Live TV & Sports |
G19068012619 |
fuboTV Inc. |
$303K |
|
Tubi - Free Movies ＆ TV |
G15115002089 |
Tubi, Inc. |
$276K |
Top 5 Amazon Fire TV Apps by Ad Revenue - Global - Q1 2026
|
App Name |
App ID |
Developer Name |
Est. Ad Revenue |
|
Hulu for Fire TV |
B00F4A1GN6 |
Hulu |
42M |
|
Tubi: Watch Free Movies & TV Shows |
B075NTHVJW |
Tubi, Inc |
1M |
|
Pluto TV - Watch Free Movies, Shows & Live TV |
B00KDSGIPK |
Pluto TV |
1M |
|
DIRECTV: Live TV, Sports & Streaming |
B01J62Q632 |
DIRECTV |
1M |
|
Philo: Live TV, Movies, Shows and Free Channels |
B07BKPFXTJ |
Philo |
$392K |
Top 5 Apple TV Apps by Ad Revenue - Global - Q1 2026
|
App Name |
App ID |
Developer Name |
Est. Ad Revenue |
|
Hulu: Stream TV shows & movies |
376510438 |
Hulu, LLC |
$41M |
|
Sling: Live TV, Sports & News |
945077360 |
Sling TV, LLC |
$425K |
|
Fubo: Watch Live TV & Sports |
905401434 |
fuboTV Inc. |
$349K |
|
ESPN: Live Sports & Scores |
317469184 |
Disney |
$288K |
|
FOX Sports: Watch Live Games |
294056623 |
FOX Sports Interactive |
$232K |
Top 5 Roku Apps by Ad Revenue - Global - Q1 2026
|
App Name |
App ID |
Developer Name |
Est. Ad Revenue |
|
Hulu |
2285 |
Hulu LLC |
$70M |
|
Tubi - Free Movies & TV |
41468 |
Tubi, Inc |
$2M |
|
FreeTV: Pel?culas, Series y TV |
586304 |
Olympusat, LLC. |
$1M |
|
The Roku Channel |
151908 |
Roku |
$1M |
|
Philo |
196460 |
Philo |
$1M |
To compile the research, Pixalate's data science team analyzed over 5 billion impressions across 4,000 CTV apps across the Samsung Smart TV, Amazon Fire TV, Roku, and Apple TV in Q1 2026.
About Pixalate
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT). www.pixalate.com
Disclaimer
The content of this press release, and the Top CTV Apps by Revenue Reports (the "Reports"), reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”
