--- title: "Pixalate’s October 2025 UK Publisher Rankings: Top Mobile Gaming Apps" description: "Pixalate’s October 2025 UK Publisher Rankings: Top Mobile Gaming Apps ranks mobile apps in the ‘Video Gaming’ IAB app category based on their programmatic advertising traffic quality." image: https://www.pixalate.com/hubfs/Blog%20Media/2025%20Covers%20and%20Images/Copy%20of%20United%20Kingdom%20-%20Publisher%20Trust%20Index%20-%20Video%20Gaming%20-%20October%202025.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [Rankings](https://www.pixalate.com/blog/topic/rankings) | [Top Mobile Gaming Apps](https://www.pixalate.com/blog/topic/top-mobile-gaming-apps) | [Publisher Trust Index](https://www.pixalate.com/blog/topic/publisher-trust-index) | 2 min read # Pixalate’s October 2025 United Kingdom Publisher Rankings: Top Mobile ‘Gaming’ Apps For Programmatic Advertising Traffic Quality in the Apple App Store and Google Play Store Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 7, 2025 10:00:00 AM *According to Pixalate’s October 2025 rankings, ‘Sudoku.com - Number Games’ is No. 1 on the Apple App Store, and ‘Block Away - Tap Out Puzzle’ is at the top on the Google Play Store, within the ‘Video Gaming’ IAB app category in the United Kingdom (UK)* **LONDON, November 7, 2025 — **[Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the [United Kingdom October 2025 Top Mobile Gaming Apps Rankings](https://www.pixalate.com/uk-publisher-trust-index-top-mobile-gaming-apps) for Programmatic Advertising Traffic Quality on the Apple App Store and the Google Play Store.  The report ranks mobile apps in the ‘Video Gaming’ IAB app category based on their programmatic advertising traffic quality, as rated by Pixalate’s Publisher Trust Index (PTI). Pixalate also released a [U.S. version](https://www.pixalate.com/usa-publisher-trust-index-top-mobile-gaming-apps) of the report. The Pixalate Publisher Trust Index is published monthly, highlighting the top apps based on Pixalate’s proprietary technology and methodology. ## **UK ****Mobile**** PTI Rankings: Top ‘Gaming’ Apps** ## **Apple App Store** 1. [Sudoku.com - Number Games](https://ratings.pixalate.com/insight/apps/1193508329/GLOBAL/ios/GLOBAL) 2. [Jigsawscapes® - Jigsaw Puzzles](https://ratings.pixalate.com/insight/apps/1589762792/GLOBAL/ios/GLOBAL) 3. [Zen Word® - Relax Puzzle Game](https://ratings.pixalate.com/insight/apps/1660171117/GLOBAL/ios/GLOBAL) ## **Google Play Store** 1. [Block Away - Tap Out Puzzle](https://ratings.pixalate.com/insight/apps/com.zm.blockaway/GLOBAL/android/GLOBAL) 2. [Words With Friends Word Game](https://ratings.pixalate.com/insight/apps/com.zynga.words3/GLOBAL/android/GLOBAL) 3. [Car Jam](https://ratings.pixalate.com/insight/apps/car.jam.traffic.seat.unblock/GLOBAL/android/GLOBAL) Download the full rankings [here](https://www.pixalate.com/uk-publisher-trust-index-top-mobile-gaming-apps). Pixalate’s data science team analyzed over 13 billion global open programmatic ad impressions across over 698k Google Play Store and Apple App Store mobile apps in the ‘Video Gaming’ IAB category in October 2025 to compile this report. Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT, including ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and other metrics. The Publisher Trust Indexes span rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM. They also provide breakdowns by 20+ different IAB taxonomy website categories. Pixalate’s methodology can be found at [Publisher Trust Index: Methodology](https://www.pixalate.com/knowledgebase/publisher-trust-index). Built on Pixalate’s Media Rating Terminal (MRT), which includes Bundle ID Verification, Ad Fraud Risk Ratings, Monthly Active Users (MAU), and more, the Publisher Trust Index offers clear, consistent rankings. Details: [Publisher Trust Index: Methodology](https://www.pixalate.com/knowledgebase/publisher-trust-index).   **Download the Reports** **[![Top Mobile Gaming Apps - UK](https://no-cache.hubspot.com/cta/default/2364596/a73e4de8-8bef-4700-9e73-81b9e281a14d.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a73e4de8-8bef-4700-9e73-81b9e281a14d)** **[![Top Mobile Gaming Apps - USA](https://no-cache.hubspot.com/cta/default/2364596/84768c48-1b2e-49f6-beb1-dccb9244f78f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/84768c48-1b2e-49f6-beb1-dccb9244f78f)**   **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  [pixalate.com](https://www.pixalate.com/) ***DISCLAIMER*** *The Publisher Trust Index (PTI) reflects Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Our reports and indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. This report is not intended to impugn the standing or reputation of any person, entity or app. **Per the *[*MRC*](https://mediaratingcouncil.org/sites/default/files/Standards/081815%20Viewable%20Ad%20Impression%20Guideline_v2.0_Final.pdf)*, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the *[*MRC*](https://mediaratingcouncil.org/sites/default/files/Standards/IVT%20Addendum%20Update%20062520.pdf)*, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”**.* ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s Global Q3 2025 Ad SDK Market Share Rankings: Meta Audience Network (87%) Leads Among Google Play Store Apps, AppLovin (85%) No. 1 on Apple App Store Apps](https://www.pixalate.com/blog/pixalate-releases-q3-2025-mobile-sdks-market-share-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Unveils Q3 2025 APAC Ad Viewability Benchmarks: India Desktop Web Traffic Ad Viewability Reaches 66% →](https://www.pixalate.com/blog/q3-2025-apac-ad-viewability-benchmarks-report) ## You May Also Like These Stories on Mobile Apps [![](https://www.pixalate.com/hubfs/Abandoned%20Mobile%20Apps%20Report%20-%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate Releases May 2026 Global Abandoned Mobile Apps Report: “Draw In™” at the top on Apple App Store, “GUNSHIP BATTLE: Helicopter 3D” tops Google Play Store](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) Jun 24, 2026 9:00:02 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); ‘High Risk IP’ Most Common on Apple App Store (48%)](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) Jun 9, 2026 9:00:00 AM | 2 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20TOP%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.jpg) ](https://www.pixalate.com/blog/pixalates-april-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases April 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (28%); ‘High Risk IP’ Most Common on Apple App Store (23%)](https://www.pixalate.com/blog/pixalates-april-2026-most-common-mobile-app-ad-fraud-types) May 18, 2026 9:00:00 AM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/pixalates-october-2025-uk-publisher-rankings-top-mobile-gaming-apps#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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