According to Pixalate’s latest vMVPD apps research, the Bundle ID 665805393) for ‘YuppTV’ had the highest IVT rate on Apple TV, and the Bundle ID (com.samsung.android.tvplus) ‘SAMSUNG TV PLUS’ had the highest IVT rate on Samsung Smart TV

LONDON, May 13, 2026 -- Pixalate, an ad fraud and privacy compliance platform, today released the Q1 2026 Virtual Multichannel Video Programming Distribution (vMVPD) App Bundle IDs With Highest Invalid Traffic Report, for Apple TV, Roku, Samsung Smart TV, and Amazon Fire TV Connected TV (CTV) app stores.

The reports rank Bundle IDs associated with vMVPD Connected TV (CTV) apps based on invalid traffic rates, as measured by Pixalate. To compile this research, Pixalate’s data science team analyzed over 4 billion global impressions across over 7,000 unique CTV apps in Q1 2026.

vMVPD applications bundle TV channels into cost-effective “skinny bundles,” a concept derived from traditional MVPDs like Comcast and Dish TV.

Virtual Multichannel Video Programming Distribution (vMVPD) Bundle IDs with Highest IVT Rates

Apple TV

Samsung Smart TV

Roku

Amazon Fire TV

Download the Q1 2026 Virtual Multichannel Video Programming Distribution (vMVPD) App Bundle IDs With Highest Invalid Traffic Reports:

About Pixalate

Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012 and recognized by UNICEF, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com

Disclaimer

The content of this press release, and the Q1 2026 Virtual Multichannel Video Programming Distribution (vMVPD) App Bundle IDs With Highest Invalid Traffic Reports (the ‘Reports’), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”