Pixalate's free monthly index ranks 4,347 streaming TV shows across 196 channels and 255 apps in June 2026, resolved from open programmatic signals with no publisher opt-in. Shows in the Reality, News, and Sport genres accounted for 81% of large-screen (CTV) open programmatic ad spend in June 2026, according to Pixalate’s analysis
LONDON, July 30, 2026 — Pixalate, a global ad fraud and privacy compliance platform, today published the June 2026 update to its free OpenEPG™ Index 1.0, the programmatic advertising industry's first public benchmark of streaming TV content built on real-world U.S. open programmatic ad spend and U.S. consumer reach — across both small screens (mobile) and large screens (CTV).
Learn more in Pixalate’s June 2026 OpenEPG™ Index: State of Streaming TV Ad Spend Report for the United States.
|
Genre |
Mobile (Ad Spend SOV) |
CTV (Ad Spend SOV) |
|---|---|---|
|
News |
64% |
22% |
|
Reality |
3% |
41% |
|
Sport |
1% |
17% |
|
Drama |
15% |
0.3% |
|
Documentary |
4% |
12% |
|
Comedy |
9% |
0.3% |
The Index ranks shows by estimated U.S. consumer reach and measures each show's estimated share of open programmatic ad spend, by screen, genre, market, and daypart. In June, the two screens told opposite stories.
On the large screen (CTV), ad spend concentrated in two familiar networks: the NBA, whose FAST channel led big-screen sports, and Food Network, whose cooking-competition slate (Diners, Drive-Ins and Dives, Beat Bobby Flay, The Pioneer Woman) dominated reality — together the anchors of the large-screen chart for a second straight month.
On the small screen (mobile), in June, local and national news topped the charts — led by Scripps News (The National Report, Morning Rush) nationally. BET's Being Mary Jane held on as the No. 1 program overall by consumer reach for a second consecutive month.
News over-monetizes on both screens, pulling a bigger share of ad spend than of audience — on mobile, 64.5% of ad spend versus 55% of reach; on CTV, 22.5% versus 17% — a sign of heavier ad loads and higher CPMs.
However, News also carried the highest invalid-traffic (IVT) rate among leading genres (large and small screen combined) in June at 18.6%, triple the rate of Documentary (6.2%).
Ranked by estimated consumer reach
|
# |
Show |
Channel |
Genre |
Top U.S. Market |
Ad Spend SOV |
Reach SOV |
Top Daypart |
|---|---|---|---|---|---|---|---|
|
1 |
BET |
Drama |
New York |
8.2% |
13.0% |
Prime Time |
|
|
2 |
CBS News Minnesota |
News |
New York |
6.6% |
9.3% |
Morning |
|
|
3 |
Scripps News |
News |
New York |
8.3% |
6.6% |
Overnight |
|
|
4 |
CBS News Minnesota |
News |
New York |
4.6% |
6.5% |
Morning |
|
|
5 |
Scripps News |
News |
New York |
8.2% |
6.2% |
Morning |
|
|
6 |
Scripps News |
News |
New York |
7.6% |
5.9% |
Overnight |
|
|
7 |
BET |
Comedy |
New York |
3.6% |
5.8% |
Overnight |
|
|
8 |
BET |
Drama |
New York |
3.6% |
5.7% |
Overnight |
|
|
9 |
Scripps News |
News |
New York |
6.0% |
3.9% |
Afternoon |
|
|
10 |
BET |
Comedy |
New York |
1.9% |
3.1% |
Overnight |
Ranked by consumer reach; ad-spend and reach figures are share of voice.
|
# |
Show |
Channel |
Genre |
Top U.S. Market |
Ad Spend SOV |
Reach SOV |
Top Daypart |
|---|---|---|---|---|---|---|---|
|
1 |
NBA |
Sports |
New York |
5.2% |
5.9% |
Overnight |
|
|
2 |
Food Network |
Reality |
Atlanta |
4.2% |
4.5% |
Prime Time |
|
|
3 |
Food Network |
Reality |
Atlanta |
3.0% |
3.5% |
Prime Time |
|
|
4 |
Food Network |
Reality |
New York |
2.4% |
2.9% |
Morning |
|
|
5 |
Food Network |
Reality |
New York |
2.4% |
2.8% |
Morning |
|
|
6 |
Food Network |
Reality |
New York |
2.4% |
2.7% |
Afternoon |
|
|
7 |
CNN |
News |
New York |
3.5% |
2.6% |
Overnight |
|
|
8 |
VH1 Queens of Reality |
Reality |
New York |
2.4% |
2.3% |
Overnight |
|
|
9 |
Food Network |
Reality |
New York |
2.0% |
2.2% |
Morning |
|
|
10 |
Food Network |
Reality |
Atlanta |
1.6% |
1.8% |
Overnight |
All trademarks, service marks, and trade names referenced herein (including but not limited to NBA, CNN, Food Network, BET, Scripps News, VH1, Roku, Amazon Fire TV, Samsung, and Apple TV) are the property of their respective owners and are used for identification purposes only. No endorsement, affiliation, or sponsorship is implied.
The free public Rankings are updated monthly and available at pixalate.com.
Pixalate OpenEPG™ Index is powered by Pixalate OpenEPG™ 1.0 Analytics, which maps TV shows using only standard bidstream Bundle IDs — no publisher opt-in required.
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012 and recognized by UNICEF as a “key innovator” for children’s online privacy, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Contact: press@pixalate.com
OpenEPG™ data reflects Pixalate's opinions based on open-exchange signals and public EPG data; no assurances or guarantees are made as to the accuracy or completeness of any classification, resolution, or rating. Attributions are for identification and measurement purposes only and imply no affiliation, partnership, or endorsement. IVT metrics follow Pixalate's MRC-accredited methodology and do not constitute a finding of fraud or any violation of law or platform policy. Pixalate's full disclaimer can be found here.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
