Pixalate's OpenEPG™ press releases, the Pixalate OpenEPG™ Platform, OpenEPG DB™ 1.0 and the OpenEPG™ Pre-Bid API (collectively, the "Platform") reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to advertisers, publishers, agencies, and other participants in the programmatic CTV and mobile OTT ecosystems. Any data shared is grounded in Pixalate's proprietary technology and analytics, which Pixalate continuously evaluates and updates. Pixalate's determinations incorporate a combination of signals and automated processes, and while Pixalate endeavors to apply rigorous standards in compiling Platform data, no assurances or guarantees can be, or are, made as to the accuracy or completeness of any classification, resolution, or rating.

Show-level and channel-level identifications reflect Pixalate's resolution of open-exchange bid stream signals against publicly available electronic program guide (EPG) data. Show and channel attributions represent Pixalate's best determination at the time of impression or bid request and are subject to the accuracy, completeness, and timeliness of underlying EPG sources and bid stream signals. Pixalate does not assert that any specific show, channel, network, or publisher is associated with any particular advertising activity beyond what is reflected in open-exchange signals observable at the time of measurement. Confidence scores returned by the OpenEPG™ Pre-Bid API reflect Pixalate's statistical confidence in a match and are not a guarantee of accuracy.

OpenEPG DB™ 1.0 and the OpenEPG™ Pre-Bid API are available in private beta. Features, coverage, availability and performance are subject to change without notice, and Pixalate makes no commitment regarding general availability.

References to 'U.S. media markets' and market-level geographic designations in Pixalate's press releases and the Platform use the Designated Market Area (DMA®) framework. DMA® is a registered trademark of Nielsen Media Research. Pixalate's use of this geographic segmentation framework does not imply any affiliation with, endorsement by, or data-sharing relationship with Nielsen Media Research or any of its affiliated entities.

Invalid traffic (IVT) metrics referenced herein are produced in accordance with Pixalate's MRC-accredited detection methodology for Sophisticated Invalid Traffic (SIVT). Per the MRC, ‘Fraud’ is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Per the MRC, ‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic. IVT classifications at the show or channel level reflect Pixalate's measurement opinions and do not constitute a finding that any publisher, app developer, show, network, or channel has engaged in fraudulent activity or violated any law, regulation, or platform policy.

Show titles, channel names, network names, app names, and platform references are used for identification and measurement purposes only. Their inclusion in the Platform does not imply any affiliation, partnership, endorsement, or data-sharing relationship between Pixalate and any named show, network, channel, publisher, or platform. Any references to outside sources or third-party indices should not be construed as endorsements or affiliations. Pixalate publishes this data to advance transparency in the programmatic ecosystem and to inform the buying and selling decisions of market participants, not to impugn the standing or reputation of any entity, show, app, or platform.

The Platform constitutes Pixalate "Materials" under Pixalate's Terms of Use and is licensed subject to, and conditioned expressly upon, compliance with the applicable terms and conditions thereof.