Small (Mobile) & Large Screens (CTV)
Linear TV-style measurement and content visibility for open programmatic streaming TV
While advertisers have migrated billions from traditional linear TV to programmatic streaming, the shift has created a profound information-level blackout. In traditional linear TV, the programming environment is clear. In the open programmatic CTV space, a systemic blind spot leaves both ad sellers and ad buyers completely in the dark regarding the specific content and shows that ads run against.
OpenEPG™ closes this gap, arming programmatic players with linear-style transparency — from standard open exchange signals, without requiring publisher opt-in. By automatically triangulating real-time bidstream signals, it delivers show-level content verification spanning all 210 U.S. media markets, independently mapping and validating 12,875 unique television shows across 318 digital and FAST channels.
Pixalate's OpenEPG™ platform data is filterable across three layers — what aired, where it ran, and how it performed.
Show title and genre.
Air date, time of day, and daypart.
App and channel name, Bundle ID, and operating system.
Share of Voice by 210 U.S. media markets
Ad impression volume and ad duration.
Invalid traffic at the show level: IVT %, GIVT %, SIVT % — per Pixalate's MRC-accredited detection.
OpenEPG DB™ is Pixalate's independently built, continuously updated map of the open-programmatic TV programming landscape — the channels, programs, and schedules an ad can run against. It ingests and organizes publicly available electronic program guide (EPG) data into a centralized database, normalizing 37,000+ open-market Bundle ID variations across all six operating systems.
Pre-Bid Planning at the Show Level. Use show-level, channel-level, and content-rating segments — derived from open-exchange signals — to direct or exclude pre-bid spend.
Show-Level Visibility in Post-Bid Analytics. See which show ads ran against, not just the intended app, with post-campaign reporting.
Screen Size Verification. Confirm whether impressions delivered on the large screen (CTV) or the small screen (mobile).
Brand Safety at the Show Level. Apply your brand-safety standards to the specific show an ad runs against, not just the app it ran in.
Spot IVT at the Show and Daypart Level. Identify where invalid traffic is concentrated within your inventory before it impacts buyer confidence or CPMs.
Defend CPMs with Show-Level Context. Show advertisers which specific programs and dayparts drive open-exchange demand against your bundle IDs — not just app-level aggregates.
Unlock Aggregator App Value. Surface which individual shows inside aggregator apps are driving the most programmatic activity, and price that inventory accordingly.
| Pixalate OpenEPG™ | Panel & ACR Measurement | |
|---|---|---|
| Buying medium | Open programmatic | Direct sales |
| Bundle ID Mapping | Yes | No |
| No publisher or platform participation needed | Yes | No |
| No custom data agreements needed | Yes | No |
| FAST premium & long-tail content | Yes | Limited |
| Big-screen CTV (Roku, Fire TV, Samsung, Apple TV) | Yes | No |
| Mobile TV streaming (iOS, Android) | Yes | No |
| Show resolved per ad impression | Yes | Modeled / projected |
| Show-level IVT (MRC-accredited) | Yes | No |
At launch, Pixalate OpenEPG™ spans Android, iOS, Roku, Amazon Fire TV, Samsung Tizen, and Apple tvOS; 318 digital and FAST channels; and 210 U.S. Nielsen DMAs — filterable across three layers.
Pixalate OpenEPG™ is available in beta for DSPs, SSPs, and ad buyers looking to bring linear TV-type measurement, analytics, and fraud prevention capabilities to their CTV operations.
