Pixalate has launched the OpenEPG™ Index — the programmatic ad industry’s first free, public benchmark of streaming TV in the U.S., ranked by estimated consumer reach and open programmatic ad spend across both small & large screens.
Download the May 2026 OpenEPG™ Index: State of Streaming TV Ad Spend Report for the United States:
The Index is powered by OpenEPG™ 1.0 Analytics, which brings linear TV-style measurement and verification to open programmatic CTV. OpenEPG™ 1.0 Analytics is available now for DSPs, SSPs, and programmatic buyers who want show-level targeting and verification across the full open exchange. No custom publisher data-sharing agreements or opt-ins required.
Its engine, OpenEPG DB™, maps 12,875 shows across 318 channels and six operating systems.
Get the full breakdown — every screen, genre, daypart, and market — in the May 2026 State of Streaming TV Ad Spend Report.
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT).
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
