This week's review of ad fraud and quality in the digital advertising space.
Amanda Binns will oversee Pixalate’s growing global customer success teams, including U.S. - West Coast, U.S. - East Coast, EMEA, and APAC. Binns is an ad tech industry star and will partner with all clients as they tackle issues spanning fraud, privacy compliance, and safety in the digital ad supply chain — including CTV and mobile in-app environments.
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The FTC's commissioner, Rebecca Slaughter, emphasized the unfairness of the data economy. She suggested that "the Federal Trade Commission may consider restricting so-called 'surveillance advertising' by requiring companies to limit the amount of data they collect about consumers," according to MediaPost.
Almost 68% of all digital ad spending will be allocated to mobile advertising in 2021. However, CTV ad spending is rising rapidly, up 48.6% this year to reach $13.41 billion, per eMarketer. “Spending on CTV will continue to grow faster than on mobile (and overall non-mobile) for at least the next several years,” informs eMarketer.
"Google will move AdSense for content, video, and games to a first-price auction model from a second-price auction model by the end of 2021," according to MediaPost. AdSense will follow Google AdManager and AdMob, which have already moved to the first-price model.
After Monday's outage of all Facebook services, including Facebook, WhatsApp, and Instagram (Facebook blog), two hearings in Congress also troubled the company. On Tuesday, Frances Haugen, Facebook's whistleblower, testified that Facebook puts its own profits before benefits for society (by New York Times).
On Wednesday, DOJ Antitrust Nominee Jonathan Kanter seemed to gain bipartisan support to rein in big tech companies (more in AdExchanger). Moreover, this week it was revealed that data scrapers sold 1.5 billion Facebook records on the popular hacking forum (according to Privacy Affairs).
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