--- title: "Pixalate Week in Review: October 23 - 27, 2023" description: Pixalate reviews news from October 23 - 27, 2023, in the ad tech space through the lens of privacy, market research, and ad fraud. image: https://www.pixalate.com/hubfs/October%2027th%2c%202023.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: October 23 - 27, 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Oct 27, 2023 12:30:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## CTV Apps with the Highest Invalid Traffic ![CTV Apps with the Highest Invalid Traffic - August 2023](https://www.pixalate.com/hs-fs/hubfs/CTV%20Apps%20with%20the%20Highest%20Invalid%20Traffic%20-%20August%202023.png?width=781&height=407&name=CTV%20Apps%20with%20the%20Highest%20Invalid%20Traffic%20-%20August%202023.png) Pixalate released the August 2023 CTV Apps IVT Report for [Roku](https://www.pixalate.com/ctv-apps-with-the-highest-ivt-roku), [Amazon Fire TV](https://www.pixalate.com/ctv-apps-with-the-highest-ivt-fire-tv), [Apple TV](https://www.pixalate.com/ctv-apps-with-the-highest-ivt-tvos), and [Samsung Smart TV](https://www.pixalate.com/ctv-apps-with-the-highest-ivt-samsung). The series reveals which CTV apps appear to be most impacted by Invalid Traffic (IVT, including Ad Fraud), based on traffic Pixalate has observed in that period. - [Samsung Smart TV](https://www.pixalate.com/ctv-apps-with-the-highest-ivt-samsung) - [Amazon Fire TV](https://www.pixalate.com/ctv-apps-with-the-highest-ivt-fire-tv) - [Apple TV](https://www.pixalate.com/ctv-apps-with-the-highest-ivt-tvos) - [Roku](https://www.pixalate.com/ctv-apps-with-the-highest-ivt-roku) ## CTV and Mobile App Manual Reviews ![Children’s Online Privacy Compliance Review Series_100 Mystery Buttons - Escape](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_100%20Mystery%20Buttons%20-%20Escape.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_100%20Mystery%20Buttons%20-%20Escape.png) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) published three new manual reviews this week where they assess an app’s child-directedness: - [My Virtual Pet Dog: Pug Louie](https://www.pixalate.com/blog/app-review-series-my-virtual-pet-dog-pug-louie) - [100 Mystery Buttons-Escape](https://www.pixalate.com/blog/app-review-series-100-mystery-buttons-escape) - [Hyper School](https://www.pixalate.com/blog/app-review-series-hyper-school) You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews) ## *Industry News* ## ![](https://www.pixalate.com/hs-fs/hubfs/image-png-Oct-27-2023-12-24-14-6711-PM.png?width=544&height=112&name=image-png-Oct-27-2023-12-24-14-6711-PM.png) Google is preparing to trial a new feature for the Chrome browser called "IP Protection" that aims to enhance users' privacy by concealing their IP addresses through the use of proxy servers. In light of the potential misuse of IP addresses for covert tracking, Google aims to find a middle ground between safeguarding users' privacy and maintaining the necessary functionalities of the internet. Key points from Google's proposed IP protection feature: - IP addresses are indispensable for critical web functionalities like routing traffic, fraud prevention, and other vital network tasks - The "IP Protection" solution routes third-party traffic from specific domains through proxies to make users' IP addresses invisible to those domains - The solution aims to safeguard users from cross-site tracking The Bleeping Computer covered this news in their article 'Google Chrome's new "IP Protection" will hide users' IP addresses', which you can check out [here](https://www.bleepingcomputer.com/news/google/google-chromes-new-ip-protection-will-hide-users-ip-addresses/) ## *Pixalate in the News* ## ![](https://www.pixalate.com/hubfs/image-png-Oct-27-2023-12-26-52-3927-PM.png) In Spotify’s latest earnings report, the company announced a new video ad partnership with Roku for the launch of their CTV Partner Network. Citing *Pixalate* data, Spotify touted Roku as “**the #1 Connected TV service in North America.”** Find the Pixalate report cited by Spotify here: [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/2bf6fae7-41e8-4959-9016-270e0dc9e1ae.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2bf6fae7-41e8-4959-9016-270e0dc9e1ae) Highlights from Spotify's quarterly earning report: 1. Self-serve advertisers can optimize campaigns for video ad views on the Spotify app when it is in-focus. 2. Video ads will be available on Spotify's app on Roku, the top Connected TV service in North America. 3. Spotify is constantly improving its podcast offering by introducing video and AI solutions, which help advertisers reach new audiences. 4. Spotify is the first audio platform to be directly integrated into WPP's products and solutions. Check out Spotify's quarterly earning report highlights in more depth [here](https://ads.spotify.com/en-US/news-and-insights/spotify-third-quarter-earnings-2023/) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases List of CTV Apps with the Highest Invalid Traffic (IVT, Including Ad Fraud) in August 2023 Across Roku, Amazon, Apple, Samsung App Stores](https://www.pixalate.com/blog/ctv-apps-with-the-highest-invalid-traffic-august-2023) [** ](https://www.pixalate.com/blog) Next Story [Pixalate's Mobile Publisher Trust Index for September 2023: The Weather Channel is the Top Ad-Supported App on the Google & Apple App Stores in North America →](https://www.pixalate.com/blog/mobile-publisher-trust-index-september-2023) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/october-27-2023-weekly-recap#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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