This week's review of ad fraud and quality in the digital advertising space.
Pixalate hires former FTC enforcer Allison Lefrak to lead the company's privacy and COPPA compliance efforts
Pixalate announced it has named Allison Lefrak Senior Vice President of Public Policy, Ads Privacy and Children’s Online Privacy Protection Act (COPPA) Compliance. Bringing extensive experience with global consumer privacy protection and enforcement, Lefrak will lead a new division that engages with global policymakers and stakeholders to advocate for consumer privacy, particularly as it relates to COPPA and advertising.
New Pixalate reports examine children's privacy in mobile apps
Pixalate recently released reports exploring privacy and safety on apps for children in the Apple App Store and Google Play Store. Almost 90% of all apps from both stores purport to be suited for audiences that include children aged 12 and under in the first half of 2021. Explore this blog to learn about dangerous permissions in apps for kids in the Google Play Store, or download the reports below.
Facebook will stop linking user's Facebook and Instagram accounts for ad-related purposes without consent
Since Monday, October 11, "users who don’t explicitly link their Facebook and Instagram accounts in Facebook’s Accounts Center will be treated as two separate people," according to AdExchanger. The change might affect campaigns' measurement on both platforms.
IAB Tech Lab introduced a new framework improving transparency across ad supply chain
"IAB Tech Lab, the digital advertising technical standards body, on Wednesday released id-sources.json to help increase transparency around the use of ID solutions as the advertising industry prepares to transition to a post-cookie world," informs MediaPost.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”