Pixalate is on a hiring spree across data science, engineering, product, customer success, and sales. In a new series of blogs, we will introduce our prominent new team members who are pushing Pixalate forward every day with their unique background, skills, and experience.
Let's find out more about Daria Filippova from her own words:
Pixalate: Where do you come from?
Daria Filipova: I have dedicated the last few years to working for ad tech companies. I managed client portfolios (directly and via digital agencies), covering different international markets, including the UK, France, Eastern Europe and Russia.
Working in ad tech was a decision I made while I was at Criteo. Back then, I was building my career in finance. The primary motivation for the change was my genuine interest in both advertising and technology. To make the transition smoothly, I pursued an MBA in digital marketing at Leonard de Vinci Institute in Paris. In France, the MBA MCI program keeps the first position in the SMBG ranking of the best MBA digital for the 10th year in a row. This program gave me the most important practical experience, tools, and understanding of digital environments.
Pixalate: Why did you join us?
Daria Filippova: Pixalate ticked all my boxes of the job I was willing to have.
The mission of the company - First of all, the company's mission is vital for me. I believe in the importance of verification and the positive impact it has on the online advertising ecosystem.
Strong technology - As a Client Success Manager, I wish to advocate for the tech that is working smoothly and valued by clients.
International environment - I am a "person of the world." I've lived in many countries and speak several languages. I wanted the work environment to reflect this as well.
Impact - I was willing to make a real contribution to the company's business, and Pixalate's structure allows this.
People - Last but not least, my colleagues and management are some of the most important reasons I chose to work for Pixalate. During the interview, I had a chance to talk to many team members and the CTO.
Pixalate: What do you see as the future of Pixalate?
Daria Filippova: Pixalate has robust technology and the necessary tools to continue helping its clients work toward full transparency of online advertising traffic.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”