Pixalate’s new Children’s Privacy Index for Mobile Advertising provides clarity by benchmarking sellers based on the percentage of ads they sell on apps that are likely child-directed as assessed by Pixalate’s COPPA Methodology.
Digital Information World: With Apple iOS16 Update, Ad Fraud Rates Drop To 15%
Digital Information World summarized Pixalate's report in the weeks following Apple's iOS16 update, finding that ad fraud had a hit a low point of 15%-- lower than all prior iOS updates.
The article says, "That is the lowest rate of ad fraud that has ever been seen on iOS devices, and it brings the rate down by two points from the 17% that was seen with the release of iOS 15. This data comes from Pixalate, an ad fraud researcher, and it involved analyzing rates of invalid traffic throughout the month of September."
Brand Safety Institute Speaks With Pixalate's Amit Shetty About Children's Online Safety
The Brand Safety Institute spoke with Pixalate's Vice President of Product, Amit Shetty, about challenges apps face in protecting children's privacy, the evolving world of Connected TV and how fraud and privacy and both vital components of brand safety.
Axios: Netflix Launches New Ad-Supported Tier
On Thursday, Netflix announced it will launch a new tier of ad-supported membership for $6.99 a month, according to Axios. Subscribers to this tier will not be able to download content, which differentiates it from other Netflix membership levels. Netflix estimates consumers will be subject to five minutes or less of ads per hour of viewing.
TechCrunch: Google Announces Switching Of Tags from 'Ad' To 'Sponsored' in Mobile Searches
According to TechCrunch, Google will update its tags for search results from "Ad" to "Sponsored," attempting to make the difference between ad-related and organic search results more obvious. Google also announced it will move the label above where the site's URL appears in a separate line for further clarity. Google has begun to rollout the changes on mobile, but has not announced when they will begin for desktop.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”