--- title: "Pixalate Week in Review: October 9 - 13, 2023" description: Pixalate reviews news from October 13, 2023, in the ad tech space through the lens of privacy, market research, and ad fraud. image: https://www.pixalate.com/hubfs/Oct.%2013%2c%202023.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: October 9 - 13, 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Oct 13, 2023 1:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## Delisted Mobile Apps Report ![Pixalate - Q2 2023 Delisted Mobile Apps Report Cover](https://www.pixalate.com/hs-fs/hubfs/Pixalate%20-%20Q2%202023%20Delisted%20Mobile%20Apps%20Report%20Cover.png?width=781&height=439&name=Pixalate%20-%20Q2%202023%20Delisted%20Mobile%20Apps%20Report%20Cover.png) This week, Pixalate released the **Q2 2023 Delisted Mobile Apps Report**, analyzing apps that are no longer available for download from the Google Play Store and Apple App Stores, including those with programmatic advertising. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/2107a3ee-f028-4500-9932-2bc24135e3a4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2107a3ee-f028-4500-9932-2bc24135e3a4) ## COPPA Seller Trust Index ![Children’s Privacy Index September 2023](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Privacy%20Index%20September%202023.png?width=781&height=439&name=Children%E2%80%99s%20Privacy%20Index%20September%202023.png) We also released the September 2023 Children’s Privacy Index for Mobile Advertising. The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps that are likely child-directed, as assessed by Pixalate’s [COPPA Methodology](https://www.pixalate.com/coppa-compliance-tools-methodology). [![See the Rankings](https://no-cache.hubspot.com/cta/default/2364596/e7ce9033-985e-4ae1-9c40-5ca4159acfc4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/e7ce9033-985e-4ae1-9c40-5ca4159acfc4) ## CTV and Mobile App Manual Reviews ![Children’s Online Privacy Compliance Review Series_Kids party_ Cooking game](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Kids%20party_%20Cooking%20game.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Kids%20party_%20Cooking%20game.png) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) published three new manual reviews this week where they assess an app’s child-directedness: - [Riddles for kids: Escape Room](https://www.pixalate.com/blog/app-review-series-riddles-for-kids-escape-room) - [Kids party: Cooking Game](https://www.pixalate.com/blog/app-review-series-kids-party-cooking-game) - [Sneaky Sasquatch](https://www.pixalate.com/blog/app-review-series-sneaky-sasquatch) You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews) ## *Industry News* ## ![The Verge](https://www.pixalate.com/hs-fs/hubfs/The%20Verge.png?width=521&height=174&name=The%20Verge.png) Governor Gavin Newsom of California has officially signed the *Delete Act*, which grants Californians the ability to request data brokers to delete their personal information or prohibit them from selling or sharing it, all through a single request. This new legislation replaces the previous 2018 state law, which required individuals to make separate requests to each company, a burdensome task considering the nearly 500 data brokers currently operating within the state. To ensure the effective implementation of this Act, the California Privacy Protection Agency (CPPA), established in 2020 by the California Privacy Rights Act, is tasked with developing a mechanism for individuals to submit these requests by January 1st, 2026. This week, [The Verge](https://www.theverge.com/2023/10/11/23912548/california-delete-act-personal-data-single-request-online-data-brokers) covered this news in their article 'California's newest law will make it easier to delete personal online data'. ## *Pixalate in the News* ## ![](https://www.pixalate.com/hs-fs/hubfs/image-png-Oct-13-2023-02-34-23-0354-PM.png?width=563&height=168&name=image-png-Oct-13-2023-02-34-23-0354-PM.png) Pixalate's Q2 2023 Delisted Mobile Apps Report was covered this week by [Android Headlines](https://www.androidheadlines.com/2023/10/google-apple-delisted-almost-4-million-apps-in-a-2-year-span.html) in their article titled 'Google & Apple delisted almost 4 million apps in a 2-year span'. Android Headlines said: *"A new report by Pixalate has just surfaced, and it shares some interesting information about app delisting. Google and Apple actually delisted almost 4 million apps in a 2-year span....* *...The number of apps Google delisted YoY (Year-over-Year) has increased by 59%. When it comes to Apple, on the other hand, that number decreased by 54% YoY. Google delisted 2.6 million apps, while Apple did the same for 1.2 million apps. That totals the 3.8 million number....* *...The companies delisted the most apps in the US, by far. India follows with 6,576 delistings, while Jordan has seen 3,863. China is fourth-placed with 3,507 delistings, and the UK is fifth with 2,046. Korea, Russia, Indonesia, Pakistan, and France are also in the top 10..."* Check out the Android Headlines full article [here](https://www.androidheadlines.com/2023/10/google-apple-delisted-almost-4-million-apps-in-a-2-year-span.html) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Mobile App Manual Review under COPPA Rule: ‘Sneaky Sasquatch'](https://www.pixalate.com/blog/app-review-series-sneaky-sasquatch) [** ](https://www.pixalate.com/blog) Next Story [Pixalate's CTV Publisher Trust Index for September 2023: Pluto TV, discovery+, Fubo, & SAMSUNG TV PLUS Top Apps in North America →](https://www.pixalate.com/blog/september-2023-global-ctv-publisher-trust-indexes) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/october-13-2023-weekly-recap#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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