This week's review of ad fraud and privacy in the digital advertising space:
Pixalate CTV Ad Fraud Series: Bally Sports, Fox News, Court TV among regular targets of App Spoofing on Roku & Amazon Fire TV in September 2022
Pixalate released its September 2022 CTV Ad Fraud Series, highlighting the CTV apps that were spoofed most often in September 2022. The full report and list of apps is available for download here.
Apple iOS 16 Adoption Trends: 23% of Users Upgraded Within 3 Weeks of Launch; Pixalate Finds 16.6% Reduction in Ad Fraud on Updated Devices
Apple released iOS 16 on September 12th, and Pixalate examined consumer adoption rates of the new software three weeks in. Based on Pixalate’s data, iOS 16 adoption is estimated to be 23% at the end of September, three weeks post launch. Read more.
MediaPost: New iOS 16 Update Delivers Lower Level of Ad Fraud
MediaPost reported on Pixalate's findings regarding the adoption of iOS 16 since its launch on September 12th, saying:
"According to an analysis released this morning by ad fraud researcher Pixalate, the September 12 release of Apple's new iOS16 version has driven invalid traffic rates -- also known as "ad fraud" -- down to its lowest level of any iOS version measured in the analysis."
USA Today: Google loses location tracking suit to Arizona; must pay $85M
USA Today announced that Google has settled with state of Arizona for $85 million, after the state alleged that the tech giant had engaged in 'deceptive' location tracking and used that user information to sell advertising.
Google allegedly still collected data on users even after they turned off their location history by using other settings like Web and App activity.
POLITICO: President Biden signs executive order with new framework for data sharing between U.S., EU
A new Executive Order setting limits on the kinds of data U.S. intelligence agencies could collect on European nationals was signed into law, according to POLITICO. The agreement comes after a period of negotiation between the U.S. and European Union on how to most effectively protect European data being transferred to the U.S. The U.S. Department of Justice will now have a new department established to conduct that oversight.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”