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Pixalate Week in Review: October 3 - 7, 2022

Oct 7, 2022 4:45:00 PM

This week's review of ad fraud and privacy in the digital advertising space:

Pixalate CTV Ad Fraud Series: Bally Sports, Fox News, Court TV among regular targets of App Spoofing on Roku & Amazon Fire TV in September 2022


Pixalate released its September 2022 CTV Ad Fraud Series, highlighting the CTV apps that were spoofed most often in September 2022. The full report and list of apps is available for download here.

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Apple iOS 16 Adoption Trends: 23% of Users Upgraded Within 3 Weeks of Launch; Pixalate Finds 16.6% Reduction in Ad Fraud on Updated Devices

iOS Adoption Graphic

Apple released iOS 16 on September 12th, and Pixalate examined consumer adoption rates of the new software three weeks in. Based on Pixalate’s data, iOS 16 adoption is estimated to be 23% at the end of September, three weeks post launch. Read more.

MediaPost: New iOS 16 Update Delivers Lower Level of Ad Fraud


MediaPost reported on Pixalate's findings regarding the adoption of iOS 16 since its launch on September 12th, saying:

"According to an analysis released this morning by ad fraud researcher Pixalate, the September 12 release of Apple's new iOS16 version has driven invalid traffic rates -- also known as "ad fraud" -- down to its lowest level of any iOS version measured in the analysis."

USA Today: Google loses location tracking suit to Arizona; must pay $85M

Businessman hand using mobile phone with digital layer effect as business strategy concept

USA Today announced that Google has settled with state of Arizona for $85 million, after the state alleged that the tech giant had engaged in 'deceptive' location tracking and used that user information to sell advertising.

Google allegedly still collected data on users even after they turned off their location history by using other settings like Web and App activity.

POLITICO: President Biden signs executive order with new framework for data sharing between U.S., EU

Gavel resting on sound block with european union flag in background-1

A new Executive Order setting limits on the kinds of data U.S. intelligence agencies could collect on European nationals was signed into law, according to POLITICO. The agreement comes after a period of negotiation between the U.S. and European Union on how to most effectively protect European data being transferred to the U.S. The U.S. Department of Justice will now have a new department established to conduct that oversight.

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