Welcome to Pixalate’s September 2022 CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT) — known as ad fraud — across the Connected TV (CTV) open programmatic advertising marketplace.
This report covers the CTV App Spoofing numbers for September. For background information, methodology, definitions and other FAQs related to CTV App Spoofing, please visit our inaugural App Spoofing report.
Key Takeaways:
- Bally Sports, Fox News and Court TV are among the apps that have been targets of app spoofing for at least two months in a row. For example, Bally Sports was spoofed at a rate of 50-75%.
- The number of Fire TV apps in the Top 10 that are spoofed at a rate of 75% or higher increased - from two apps in August to five in September.
- The top targeted apps continue to shuffle month over month, perhaps indicating an attempt to hide the spoofing efforts?
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