--- title: "Pixalate Week in Review: November 25 - November 29, 2024" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from November 25 - November 29, 2024. image: https://www.pixalate.com/hubfs/November%2029%2c%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: November 25 - November 29, 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 29, 2024 11:58:26 AM This week's review of ad fraud and privacy in the digital advertising space. ## Programmatic Ad Seller Misrepresentation on Desktop and Mobile Web in Q3 2024 [![Programmatic Ad Seller Misrepresentation Report - Web landing page cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Programmatic%20Ad%20Seller%20Misrepresentation%20Report%20-%20Web%20landing%20page%20cover.png?width=420&height=236&name=Programmatic%20Ad%20Seller%20Misrepresentation%20Report%20-%20Web%20landing%20page%20cover.png)](https://www.pixalate.com/programmatic-ad-seller-misrepresentation-report-web-traffic)Ad fraud spikes on web traffic by 94% when the ‘direct’ seller is unauthorized. This week, Pixalate released the [Q3 2024 Programmatic Ad Seller Misrepresentation Report for Web](https://www.pixalate.com/programmatic-ad-seller-misrepresentation-report-web-traffic). The report uses SCO data to examine unauthorized sellers in the open programmatic advertising supply chain across desktop and mobile web, mobile apps, and CTV.   You can download the full report here:   [![Web Traffic](https://no-cache.hubspot.com/cta/default/2364596/5f7a2f83-ccf7-4b88-b27e-ecc4d1a8faa6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5f7a2f83-ccf7-4b88-b27e-ecc4d1a8faa6) --- ## Programmatic Ad Seller Misrepresentation on Mobile Apps in Q3 2024 [![Programmatic Ad Seller Misrepresentation Report - Q3 2024 - Mobile Apps](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Programmatic%20Ad%20Seller%20Misrepresentation%20Report%20-%20Q3%202024%20-%20Mobile%20Apps.png?width=420&height=236&name=Programmatic%20Ad%20Seller%20Misrepresentation%20Report%20-%20Q3%202024%20-%20Mobile%20Apps.png)](https://www.pixalate.com/programmatic-ad-seller-misrepresentation-report-mobile-apps)Mobile app programmatic ads are the most susceptible. We also released the [Q3 2024 Programmatic Ad Seller Misrepresentation Report for Mobile Apps](https://www.pixalate.com/programmatic-ad-seller-misrepresentation-report-mobile-apps), which found that 38% of mobile app traffic failed Pixalate’s SupplyChain Object verification (SCO) due to unauthorized sellers.     You can download the full report here:   [![Mobile App Traffic](https://no-cache.hubspot.com/cta/default/2364596/52babeb2-a54c-4f74-b02f-520f18cd5f3c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/52babeb2-a54c-4f74-b02f-520f18cd5f3c) --- ## Programmatic Ad Seller Misrepresentation on Connected TV (CTV) in Q3 2024 [![Programmatic Ad Seller Misrepresentation Report - Q3 2024 - CTV](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Programmatic%20Ad%20Seller%20Misrepresentation%20Report%20-%20Q3%202024%20-%20CTV.png?width=420&height=236&name=Programmatic%20Ad%20Seller%20Misrepresentation%20Report%20-%20Q3%202024%20-%20CTV.png)](https://www.pixalate.com/programmatic-ad-seller-misrepresentation-report-ctv-apps)‘Direct’ ad seller misrepresentation hit Connected TV (CTV) hardest. In the [Q3 2024 Programmatic Ad Seller Misrepresentation Report for CTV](https://www.pixalate.com/programmatic-ad-seller-misrepresentation-report-ctv-apps), we revealed that 28% of CTV traffic with SCOs marked as ‘complete’ was sold by unauthorized direct sellers.     You can download the full report here:   [![CTV App Traffic](https://no-cache.hubspot.com/cta/default/2364596/f9cb2942-960b-4b8f-ac71-29459e9307cb.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f9cb2942-960b-4b8f-ac71-29459e9307cb) --- ## CTV and Mobile App Manual Reviews ## [![COPPA Manual Reviews - Life Choices - Life Simulator](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews%20-%20Life%20Choices%20-%20Life%20Simulator.png?width=420&height=236&name=COPPA%20Manual%20Reviews%20-%20Life%20Choices%20-%20Life%20Simulator.png)](https://www.pixalate.com/blog/app-review-series-life-choices-life-simulator) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publish manual reviews where they assess an app’s child-directedness: You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews). --- ## *Pixalate in the News* *![mediapost-logo-vector](https://www.pixalate.com/hs-fs/hubfs/mediapost-logo-vector.png?width=441&height=245&name=mediapost-logo-vector.png)* Challenging industry assumptions. The [Q3 2024 Programmatic Ad Seller Misrepresentation Report for Web](https://www.pixalate.com/programmatic-ad-seller-misrepresentation-report-web-traffic) was quoted by MediaPost this week in an article titled "Programmatic Posturing: Many Ad Sellers Are Unauthorized." Here's what the article had to say: *"Of all ad traffic containing the SupplyChain Object (SCO), 11% failed Pixalate's SCO verification in Q3 because of unauthorized sellers.  Moreover, '5% of all desktop and mobile web open programmatic ad impressions are sold by unauthorized ‘direct’ sellers,' he study states, And, 94% of invalid traffic (IVT), including ad fraud, involved an unauthorized direct seller.  What all this means is that the digital advertising ecosystem is vulnerable to unauthorized selling despite ads.txt, the tool meant to enable buyers to check whether sellers are authorized by the publisher."* Visit MediaPost [here](https://www.mediapost.com/publications/article/401502/programmatic-posturing-many-ad-sellers-are-unauth.html) to read the full article. ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Mobile App Manual Review under COPPA Rule: ‘Doorman Story: Hotel Simulator'](https://www.pixalate.com/blog/app-review-series-doorman-story-hotel-simulator) [** ](https://www.pixalate.com/blog) Next Story [Google ‘Teacher Approved’ Apps Privacy Risks & Data Sharing Q3 2024: Pixalate Finds 23M+ User Ratings on Apps That Fail to Obtain Verifiable Parental Consent But Share Personal Info in Ad Bid Stream →](https://www.pixalate.com/blog/q3-2024-teacher-approved-apps-analysis-for-the-google-play-store) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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