This week's review of ad fraud and privacy in the digital advertising space:
DEFASED Mobile Apps
Pixalate this week released the Q3 2023 Delisted Mobile Apps Report, analyzing Q3 2023 DEFASED apps (Delisted From the App Store) - apps that are no longer available for download from the Google Play Store and Apple App Store, including apps that have programmatic advertising.
The White House is launching an initiative focused on women's health research, led by first lady Jill Biden and the White House Gender Policy Council. President Biden will direct multiple agencies to deliver recommendations to advance women's health research within 45 days. The initiative will identify areas for additional investments, such as research around heart attacks in women and menopause. The White House also plans to engage the private sector and philanthropic leaders.
This week, Team Pixalate has been in attendance at the IAPP Conference in Brussels and had a great time with new and existing clients discussing how our innovative solutions can help with data privacy compliance.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”