--- title: "Pixalate Week in Review: October 28 - November 1, 2024" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from October 28 - November 1, 2024 image: https://www.pixalate.com/hubfs/Nov%201st%2c%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: October 28 - November 1, 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 1, 2024 5:37:59 PM This week's review of ad fraud and privacy in the digital advertising space. ## Global Mobile App Ad Spend Benchmarks Reports ## ![Screenshot 2024-10-31 at 2.38.16 PM](https://www.pixalate.com/hs-fs/hubfs/Screenshot%202024-10-31%20at%202.38.16%20PM.png?width=420&height=236&name=Screenshot%202024-10-31%20at%202.38.16%20PM.png) Pixalate this week released the inaugural **Global Mobile App Ad Spend Benchmarks Reports** for open programmatic advertising. In these reports, Pixalate’s research provides a detailed analysis of estimated global open programmatic ad spend on mobile apps from the Google Play Store and Apple App Store, including breakdowns by IAB categories and subcategories.   The reports analyze over 70 billion open programmatic ad transactions across 10 million mobile apps in the Google Play Store and Apple App Store in Q3 2024. Pixalate's datasets consist predominantly of buy-side open auction programmatic traffic sources.   You can download the reports below: [![Global](https://no-cache.hubspot.com/cta/default/2364596/630565f2-604b-4bae-a43a-e78771abb918.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/630565f2-604b-4bae-a43a-e78771abb918)    [![North America](https://no-cache.hubspot.com/cta/default/2364596/428c65b2-8521-4c50-86b1-0e73aa6b5f14.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/428c65b2-8521-4c50-86b1-0e73aa6b5f14)    [![APAC](https://no-cache.hubspot.com/cta/default/2364596/7cd7fd88-ac45-40b9-9e9d-a648ed5cf340.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7cd7fd88-ac45-40b9-9e9d-a648ed5cf340) [![LATAM](https://no-cache.hubspot.com/cta/default/2364596/207226cf-0192-4d5e-9a87-dd42f49181a6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/207226cf-0192-4d5e-9a87-dd42f49181a6)    [![EMEA](https://no-cache.hubspot.com/cta/default/2364596/916f1698-4762-4425-9f3f-f4b291046ec8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/916f1698-4762-4425-9f3f-f4b291046ec8) --- ## Malformed & Fraudulent CTV Bundle IDs Risk Report ## ![Malformed and Fraudulent Bundle IDs Risk Report](https://www.pixalate.com/hs-fs/hubfs/Malformed%20and%20Fraudulent%20Bundle%20IDs%20Risk%20Report.png?width=420&height=236&name=Malformed%20and%20Fraudulent%20Bundle%20IDs%20Risk%20Report.png) We also released the Q3 2024 Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Reports for Amazon Fire TV, Roku, Apple TV, and Samsung Smart TV. Our data science team analyzed over 2.2 billion open programmatic advertising impressions across over 12k CTV Bundle IDs mapped to over 5k unique CTV apps in September 2024. You can download the reports below: [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/8f05b41a-3eeb-413e-9cdf-788265b4c19d.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8f05b41a-3eeb-413e-9cdf-788265b4c19d)     [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/d35c8a56-1bbf-4bc4-ad0b-caf5f2abbdda.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d35c8a56-1bbf-4bc4-ad0b-caf5f2abbdda) [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/27cc2efe-15e4-4e34-bb9f-062f1975d73a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/27cc2efe-15e4-4e34-bb9f-062f1975d73a)     [![Roku](https://no-cache.hubspot.com/cta/default/2364596/3d8aaf89-2da7-458a-867d-6408e8228d5a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3d8aaf89-2da7-458a-867d-6408e8228d5a) --- ## Global Click Fraud Benchmarks Reports ## ![Click Fraud Benchmarks Report - Mobile Web - Q3 2024](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Click%20Fraud%20Benchmarks%20Report%20-%20Mobile%20Web%20-%20Q3%202024.png?width=420&height=236&name=Click%20Fraud%20Benchmarks%20Report%20-%20Mobile%20Web%20-%20Q3%202024.png) The Q3 2024 Global Click Fraud Benchmarks Reports examine how many clicks on open programmatic advertisements were invalid or fraudulent. This report is based on 39 billion open programmatic transactions across over 71 million mobile and desktop websites, and over 400K mobile apps.   [![Desktop Web](https://no-cache.hubspot.com/cta/default/2364596/2bceb3bd-403f-423b-a60a-7b240cd961a2.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2bceb3bd-403f-423b-a60a-7b240cd961a2)     [![Mobile Web](https://no-cache.hubspot.com/cta/default/2364596/c4190f99-915d-4f92-993e-f7843112be0f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c4190f99-915d-4f92-993e-f7843112be0f)     [![Mobile Apps](https://no-cache.hubspot.com/cta/default/2364596/a0022fde-833d-40f5-a15e-84f42309334b.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a0022fde-833d-40f5-a15e-84f42309334b) --- ## Privacy Violation Risk Reports ## ![Privacy Violation Risk - Sept 24](https://www.pixalate.com/hs-fs/hubfs/Privacy%20Violation%20Risk%20-%20Sept%2024.png?width=420&height=236&name=Privacy%20Violation%20Risk%20-%20Sept%2024.png) We released the September 2024 Open Programmatic Ads and No Detected Privacy Policy Benchmarks Reports, part of Pixalate’s Privacy Violation Risks in Mobile Apps series. The report reveals new findings on the number of Google Play and Apple App Store hosted apps enabled for open programmatic advertising but have no detected privacy policies. You can download the reports here: [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/66cf7f93-4685-4351-91ad-89706156a322.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/66cf7f93-4685-4351-91ad-89706156a322)    [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/d59bbd6b-29a6-428b-bf26-84298d377f73.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d59bbd6b-29a6-428b-bf26-84298d377f73) --- ## Web Publisher Trust Index ## ![September 2024 Web Publisher Trust Index (PTI) - North America](https://www.pixalate.com/hs-fs/hubfs/September%202024%20Web%20Publisher%20Trust%20Index%20(PTI)%20-%20North%20America.png?width=420&height=236&name=September%202024%20Web%20Publisher%20Trust%20Index%20(PTI)%20-%20North%20America.png) The Website Publisher Trust Indexes are a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the open programmatic advertising ecosystem.   You can download the reports here: [![North America](https://no-cache.hubspot.com/cta/default/2364596/3ea50191-3912-44ce-ac62-96df6e3d48a7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3ea50191-3912-44ce-ac62-96df6e3d48a7)    [![EMEA](https://no-cache.hubspot.com/cta/default/2364596/9f05fec3-91c7-4640-b98f-edb2feaaf80e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9f05fec3-91c7-4640-b98f-edb2feaaf80e) [![LATAM](https://no-cache.hubspot.com/cta/default/2364596/cf0dfa77-4fe0-4888-9f64-c8c13cb840d8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/cf0dfa77-4fe0-4888-9f64-c8c13cb840d8)    [![APAC](https://no-cache.hubspot.com/cta/default/2364596/7ee0df59-a783-40eb-b990-8758bbb6c3b4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7ee0df59-a783-40eb-b990-8758bbb6c3b4) --- ## CTV and Mobile App Manual Reviews ![COPPA Manual Reviews_ Clash Royale](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews_%20Clash%20Royale.png?width=420&height=236&name=COPPA%20Manual%20Reviews_%20Clash%20Royale.png) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publish manual reviews where they assess an app’s child-directedness:   You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page.](https://www.pixalate.com/app-reviews) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising: $6.5B in Estimated Ad Spend in Q3 2024, ‘Video Gaming’ IAB Category Leads NA, APAC, EMEA, LATAM](https://www.pixalate.com/blog/global-mobile-app-ad-spend-benchmarks-report-q3-2024) [** ](https://www.pixalate.com/blog) Next Story [Mobile App Manual Review under COPPA Rule: ‘Fairy Tales ~ Children’s Books' →](https://www.pixalate.com/blog/app-review-series-fairy-tales-childrens-books) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - 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