Today we officially announced that we raised $4.6M in a Series A funding round led by Javelin Venture Partners. Our plan is to use that money to improve our product and expand our feature set. At Pixalate, we’re obsessed with data and using that data to provide the most transparency into ad campaigns. This includes stats on viewability, attribution and fraud. In the coming months, you should expect to see new tools that make the RTB media buying experience more efficient and more economical.
We also announced that we’ll be making our basic viewability and fraud detection services free of charge to brands and agencies. We’re doing this because we believe that advertisers should not have to pay for these basic, yet important services. Yes, we’re still charging for advanced analytics and attribution; and yes, those services are worth every penny. We also think that these services will fast become commoditized. Companies that have point solutions and charge outrageous prices are on a race to the bottom.
If you’d like to learn more about our free basic service, click here and we’ll give you a demo.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”