Recent headlines have shown, once again, that ad fraud is still wreaking havoc on the industry. Lawsuits and countersuits among buyers and sellers clearly show the damage fraud is causing. Trust is eroding, and fingers are being pointed assigning blame for this critical failure.
It is now evident more than ever, that the industry must take even greater action. In doing our part to arm the market with the intelligence and tools it needs to successfully wage this fight, we have expanded our rankings of the top US sellers in the public Global Seller Trust Index (GSTI) to 50, up from 30. With greater transparency into the security of programmatic advertising sellers’ inventory, we hope to contribute to the restoration of trust among buyers and sellers.
Through our analysis of over 100 billion monthly impressions, the Global Seller Trust Index delivers to most robust and accurate rankings of the top sellers of programmatic advertising across the US and globally, and from desktop to mobile devices. The GSTI rates sellers on inventory quality and ad performance, along with traditional reach ranking. The Mobile Seller Trust Index, additionally, rates sellers on location.
Among the top sellers in the GSTI, overall scores continue to show an increase month-to-month, indicating that their concerted efforts are paying off. This continued commitment, along with expanding efforts among the buy-side, is reinforcing the integrity of programmatic inventory. Fraudsters will always look for ways to undermine our confidence, but, with resolve, focus and transparency, we can hold them at bay.
About Pixalate’s Global Seller Trust Index (GSTI) Pixalate’s Global Seller Trust Index is the worldwide standard in programmatic advertising quality ratings. Released monthly, the GSTI evaluates and ranks the quality and integrity of advertising networks and sellers. Utilizing Pixalate’s proprietary technology, the GSTI analyzes more than 100 billion monthly ad impressions and delivers ratings based upon inventory quality and ad performance, along with traditional reach ranking. Global quality ratings are based on an analysis of overall effectiveness assessing viewability, fraud, engagement, domain masking, inventory, and location scores for mobile in compliance with recognized industry standards.
To learn more about the methodology and to download the expanded list of top sellers, visit sellertrustindex.com
About Pixalate Pixalate, Inc. is a leading global intelligence platform and real time-fraud protection provider. Pixalate is a Media Rating Council accredited vendor for display ad viewability. For more information, please visit pixalate.com.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”