Recent headlines have shown, once again, that ad fraud is still wreaking havoc on the industry. Lawsuits and countersuits among buyers and sellers clearly show the damage fraud is causing. Trust is eroding, and fingers are being pointed assigning blame for this critical failure.
It is now evident more than ever, that the industry must take even greater action. In doing our part to arm the market with the intelligence and tools it needs to successfully wage this fight, we have expanded our rankings of the top US sellers in the public Global Seller Trust Index (GSTI) to 50, up from 30. With greater transparency into the security of programmatic advertising sellers’ inventory, we hope to contribute to the restoration of trust among buyers and sellers.
Through our analysis of over 100 billion monthly impressions, the Global Seller Trust Index delivers to most robust and accurate rankings of the top sellers of programmatic advertising across the US and globally, and from desktop to mobile devices. The GSTI rates sellers on inventory quality and ad performance, along with traditional reach ranking. The Mobile Seller Trust Index, additionally, rates sellers on location.
Among the top sellers in the GSTI, overall scores continue to show an increase month-to-month, indicating that their concerted efforts are paying off. This continued commitment, along with expanding efforts among the buy-side, is reinforcing the integrity of programmatic inventory. Fraudsters will always look for ways to undermine our confidence, but, with resolve, focus and transparency, we can hold them at bay.
Click here to access the June 2016 GSTI.
About Pixalate’s Global Seller Trust Index (GSTI)
Pixalate’s Global Seller Trust Index is the worldwide standard in programmatic advertising quality ratings. Released monthly, the GSTI evaluates and ranks the quality and integrity of advertising networks and sellers. Utilizing Pixalate’s proprietary technology, the GSTI analyzes more than 100 billion monthly ad impressions and delivers ratings based upon inventory quality and ad performance, along with traditional reach ranking. Global quality ratings are based on an analysis of overall effectiveness assessing viewability, fraud, engagement, domain masking, inventory, and location scores for mobile in compliance with recognized industry standards.
To learn more about the methodology and to download the expanded list of top sellers, visit sellertrustindex.com
Pixalate, Inc. is a leading global intelligence platform and real time-fraud protection provider. Pixalate is a Media Rating Council accredited vendor for display ad viewability. For more information, please visit pixalate.com.