--- title: Mobile Publisher Trust Index - June 2024 description: Pixalate’s June 2024 Mobile Publisher Trust Indexes (PTIs) rank the quality of open programmatic mobile app advertising inventory across multiple platforms, regions, and categories. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/June%202024%20Mobile%20Publisher%20Trust%20Index%20(PTI)%20-%20email%20and%20blog%20cover.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [Rankings](https://www.pixalate.com/blog/topic/rankings) | 2 min read # June 2024 Global Mobile Publisher Trust Index for Apple App Store & Google Play Store: ‘Wynk Music’ No. 1 For Open Programmatic Ads on Apple App Store in APAC, ‘PhonePe UPI’ No. 1 on Google Play Store Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jul 19, 2024 3:00:00 PM *Pixalate’s data science team analyzed over 29.8 billion global open programmatic ad impressions across nearly 12.1 million mobile apps (including delisted apps) from the Google Play Store and Apple App Store to compile the June 2024 **Global Mobile Publisher Trust Indexes (PTIs), which assess the quality of open programmatic app advertising inventory across mobile platforms by app category, country, and region, including **North America, Latin America (LATAM), Europe, Middle-East and Africa (EMEA), and Asia-Pacific (APAC)* **LONDON, July 19, 2024 **– [Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and mobile advertising, today released the June 2024 Global Mobile Publisher Trust Index (PTI) for apps across the [Google Play Store](https://www.pixalate.com/mobile-publisher-trust-index-google) and [Apple App Store](https://www.pixalate.com/mobile-publisher-trust-index-apple). Pixalate’s Publisher Trust Index (PTI) report offers advertisers a comprehensive view of the quality of mobile apps that support programmatic advertising across popular mobile platforms. The report includes rankings by geographic region (North America, EMEA, APAC, LATAM), country, app category, and app store. These rankings are based on multiple factors, including invalid traffic (IVT), popularity, ad density, and engagement scores. Pixalate’s methodology can be found at [Publisher Trust Index: Methodology](https://www.pixalate.com/publisher-trust-index-methodology). In June 2024, Pixalate’s data science team analyzed over 29.8 billion global open programmatic ad impressions across 12.1 million mobile apps from the Apple App Store and Google Play Store to compile this research. Explore the complete reports to see the top apps in each region across popular mobile platforms: - [Apple App Store Publisher Trust Index](https://www.pixalate.com/mobile-publisher-trust-index-apple) - [Google Play Store Publisher Trust Index](https://www.pixalate.com/mobile-publisher-trust-index-google) ## **Top-Ranked Apple Mobile Apps for Open Programmatic Advertising** - North America: [WeatherBug - Weather Forecast](https://ratings.pixalate.com/insight/apps/281940292/NA/ios/GLOBAL?country=GLOBAL&month=202406) - EMEA: [Jigsaw Puzzles for Adults HD](https://ratings.pixalate.com/insight/apps/642831690/EMEA/ios/GLOBAL?country=GLOBAL&month=202406)  - APAC: [Wynk Music - Songs and Podcasts](https://ratings.pixalate.com/insight/apps/845083955/APAC/ios/GLOBAL?country=GLOBAL&month=202406) - LATAM: [Flashscore - live scores](https://ratings.pixalate.com/insight/apps/766443283/GLOBAL/ios/GLOBAL) Download the full [June 2024 Global Mobile Publisher Trust Index - Apple App store report here](https://www.pixalate.com/mobile-publisher-trust-index-apple). ## **Top-Ranked Google Play Mobile Apps for Open Programmatic Advertising** - North America: [Weather Radar by WeatherBug](https://ratings.pixalate.com/insight/apps/com.aws.android/NA/android/GLOBAL?country=GLOBAL&month=202402) - EMEA: [Candy Crush Saga](https://ratings.pixalate.com/insight/apps/com.king.candycrushsaga/EMEA/android/GLOBAL?country=GLOBAL&month=202406) - APAC: [PhonePe UPI, Payment, Recharge](https://ratings.pixalate.com/insight/apps/com.phonepe.app/APAC/android/GLOBAL?country=GLOBAL&month=202406)  - LATAM: [Kwai](https://ratings.pixalate.com/insight/apps/com.kwai.video/LATAM/android/GLOBAL?country=GLOBAL&month=202406) Download the full [June 2024 Global Mobile Publisher Trust Index - Google Play store report here](https://www.pixalate.com/mobile-publisher-trust-index-google). **Download the Reports** [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/2bade297-733e-48fb-84ff-aa166c485086.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2bade297-733e-48fb-84ff-aa166c485086)    [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/c52a63eb-ab97-49ce-9a03-0ff740bf053a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c52a63eb-ab97-49ce-9a03-0ff740bf053a) Browse [Pixalate's Top 100](https://ratings.pixalate.com/rankings/app/publisher-trust-index/android/GLOBAL/NA/GLOBAL/20230801) apps across each platform in the Media Ratings Terminal. **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  [pixalate.com](https://www.pixalate.com/) **DISCLAIMER** The Publisher Trust Index (PTI) reflects Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Our reports and indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. This report is not intended to impugn the standing or reputation of any person, entity or app. *Per the *[*MRC*](https://mediaratingcouncil.org/sites/default/files/Standards/081815%20Viewable%20Ad%20Impression%20Guideline_v2.0_Final.pdf)*, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the *[*MRC*](https://mediaratingcouncil.org/sites/default/files/Standards/IVT%20Addendum%20Update%20062520.pdf)*, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”**.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate's COPPA Manual Reviews: ‘Bus Rush'](https://www.pixalate.com/blog/app-review-series-bus-rush) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: July 15 - 19, 2024 →](https://www.pixalate.com/blog/july-19-2024-weekly-recap) ## You May Also Like These Stories on Mobile Apps [![](https://www.pixalate.com/hubfs/Abandoned%20Mobile%20Apps%20Report%20-%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) ### [Pixalate Releases May 2026 Global Abandoned Mobile Apps Report: “Draw In™” at the top on Apple App Store, “GUNSHIP BATTLE: Helicopter 3D” tops Google Play Store](https://www.pixalate.com/blog/pixalate-releases-may-2026-global-abandoned-mobile-apps-report) Jun 24, 2026 9:00:02 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); ‘High Risk IP’ Most Common on Apple App Store (48%)](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) Jun 9, 2026 9:00:00 AM | 2 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20TOP%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.jpg) ](https://www.pixalate.com/blog/pixalates-april-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases April 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (28%); ‘High Risk IP’ Most Common on Apple App Store (23%)](https://www.pixalate.com/blog/pixalates-april-2026-most-common-mobile-app-ad-fraud-types) May 18, 2026 9:00:00 AM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/mobile-publisher-trust-index-june-2024#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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