---
title: "Pixalate Week in Review: July 15 - 19, 2024"
description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from July 15 - 19, 2024
image: https://www.pixalate.com/hubfs/July%2019th%2c%202024.png
---

[![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com)

Search

**Menu**

** **

![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png)

[Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) |

 2 min read

# Pixalate Week in Review: July 15 - 19, 2024

 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate)

 Jul 19, 2024 6:00:00 PM

This week's review of ad fraud and privacy in the digital advertising space:

## Mobile Ad Supply Chain Trends Report

## ![Q1 2024 Mobile Supply Chain Trends Report - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Q1%202024%20Mobile%20Supply%20Chain%20Trends%20Report%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=Q1%202024%20Mobile%20Supply%20Chain%20Trends%20Report%20-%20email%20and%20blog%20cover.png)

Pixalate this week released the Q1 2024 Global Mobile Ad Supply Chain Trends Report, comprehensively analyzing the state of open programmatic mobile in-app advertising on apps from the Google Play Store and Apple App Store.

 

[![Global](https://no-cache.hubspot.com/cta/default/2364596/3bb1238e-7062-4e0e-bf59-cd9081693c77.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3bb1238e-7062-4e0e-bf59-cd9081693c77)    [![North America](https://no-cache.hubspot.com/cta/default/2364596/8a143000-5c94-4887-85d9-56a76fae8994.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8a143000-5c94-4887-85d9-56a76fae8994)    [![EMEA](https://no-cache.hubspot.com/cta/default/2364596/97c25541-073a-4b07-bca8-f1f89a7cb9d8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/97c25541-073a-4b07-bca8-f1f89a7cb9d8)

 [![LATAM](https://no-cache.hubspot.com/cta/default/2364596/9249bcde-25b1-4472-8d93-c475291010ee.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/9249bcde-25b1-4472-8d93-c475291010ee)    [![APAC](https://no-cache.hubspot.com/cta/default/2364596/084ae05f-cf37-4c92-acc4-ef138c522a7f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/084ae05f-cf37-4c92-acc4-ef138c522a7f)

---

## Website MFA Risk Index

## ![Programmatic Sellers & Web MFA Report - May 2024](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Programmatic%20Sellers%20%26%20Web%20MFA%20Report%20-%20May%202024.png?width=420&height=236&name=Programmatic%20Sellers%20%26%20Web%20MFA%20Report%20-%20May%202024.png)

The May 2024 Web MFA Risk Analysis: Open Programmatic Sellers Report is an analysis of open programmatic advertising sellers highlighting the highest and lowest aggregates of web MFA Traffic.

 

 

[![Download Now](https://no-cache.hubspot.com/cta/default/2364596/b0567d8c-e3ad-4865-ad00-bb88c05f28d2.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/b0567d8c-e3ad-4865-ad00-bb88c05f28d2)

---

## Top 100 CTV Bundle IDs

## ![TOP 100 CTV BUNDLE IDs JUNE, 2024](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/TOP%20100%20CTV%20BUNDLE%20IDs%20JUNE%2c%202024.png?width=420&height=236&name=TOP%20100%20CTV%20BUNDLE%20IDs%20JUNE%2c%202024.png)

The June 2024 Top 100 CTV Bundle ID rankings are based on global open programmatic advertising data, as measured by Pixalate. The Bundle IDs are ranked after removing invalid traffic (IVT).

 

[![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4)     [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec)

[![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45)     [![Roku](https://no-cache.hubspot.com/cta/default/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514)

---

## Mobile Publisher Trust Index

## ![June 2024 Mobile Publisher Trust Index (PTI) - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/June%202024%20Mobile%20Publisher%20Trust%20Index%20(PTI)%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=June%202024%20Mobile%20Publisher%20Trust%20Index%20(PTI)%20-%20email%20and%20blog%20cover.png)

The June 2024 Global Mobile Publisher Trust Index for apps across the Google Play Store and Apple App Store offers advertisers a comprehensive view of the quality of mobile apps that support programmatic advertising across popular mobile platforms.

 

[![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/2bade297-733e-48fb-84ff-aa166c485086.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2bade297-733e-48fb-84ff-aa166c485086)    [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/c52a63eb-ab97-49ce-9a03-0ff740bf053a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c52a63eb-ab97-49ce-9a03-0ff740bf053a)

---

## CTV and Mobile App Manual Reviews

![COPPA Manual Reviews_ Bus Rush](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews_%20Bus%20Rush.png?width=420&height=236&name=COPPA%20Manual%20Reviews_%20Bus%20Rush.png)

Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publish manual reviews where they assess an app’s child-directedness:

- [Crayola Scribble Scrubbie Pets](https://www.pixalate.com/blog/app-review-series-crayola-scribble-scrubbie-pets)
- [Bus Rush](https://www.pixalate.com/blog/app-review-series-bus-rush)

 

You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews)

### Search Blog

Search

### Follow Pixalate

<https://twitter.com/pixalateinc> <https://www.linkedin.com/company/pixalate> <https://www.facebook.com/pixalate>

### Subscribe to our blog

*By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy)

Previous Story

[← June 2024 Global Mobile Publisher Trust Index for Apple App Store & Google Play Store: ‘Wynk Music’ No. 1 For Open Programmatic Ads on Apple App Store in APAC, ‘PhonePe UPI’ No. 1 on Google Play Store](https://www.pixalate.com/blog/mobile-publisher-trust-index-june-2024)

[** ](https://www.pixalate.com/blog)

Next Story

[Pixalate Releases Global Q2 2024 CTV FAST Apps Rankings & Ad Spend Reports for CTV: FAST Apps Estimated Ad Spend Market Share Drops 64% Across Roku, Apple TV, Amazon Fire TV, and Samsung Smart TV →](https://www.pixalate.com/blog/q2-2024-ctv-fast-apps-report)

## You May Also Like

These Stories on Weekly Recaps

[![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025)

[Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps)

### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025)

 Jun 20, 2025 11:09:13 AM |

 3 min read

[![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025)

[Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps)

### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025)

 Jun 13, 2025 11:39:50 AM |

 3 min read

[![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025)

[Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps)

### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025)

 Jun 6, 2025 1:00:13 PM |

 2 min read

**

### Subscribe to our blog

*By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy)

![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small")

**

 By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy)

Products

[Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach)

Resources

[Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team)

Contact

Email

[** sales@pixalate.com ](mailto:sales@pixalate.com)

[** privacy@pixalate.com ](mailto:privacy@pixalate.com)

US:

[** +1 888 749 2528 ](tel:+1%20888%20749%202528)

EU:

[** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050)

Slack:

[Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email)

Offices

Global Offices

US

1775 Greensboro Station Place, Suite 425, McLean, VA 22102

UK

20 North Audley Street   
London, W1K 6WE, United Kingdom

EU

10 Earlsfort Terrace   
Dublin 2, D02 T380, Ireland

Singapore

10 Anson Road, #22-02 International Plaza, Singapore 079903

[![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email)

[Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer

Copyright © 2025 Pixalate

[Back to top **](https://www.pixalate.com/blog/july-19-2024-weekly-recap#)

# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

**

**

*By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf).

*Copyright © 2025 Pixalate** *

* *

* *

* *

* *

* *

* *

* *

* *

* *

* *

* *

* *

* *

*

×

## Subscribe to the Pixalate Blog

The first step in ad fraud prevention.

Loading...

 By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy).

![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png)

##### Contact Us12

Loading...

![pixalate-logo-white](https://www.pixalate.com/hubfs/Blog_V2_08_26_2016/logo/Pixalate_Logo_WHITE.png)

##### Download GSTI

Loading...

Schedule your demo today

Please complete all fields

Loading...

By entering your email address and clicking Submit, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy).

*

* *

*

*