Discover the latest in programmatic research in Pixalate's weekly recap.
Top 100 Mobile App Bundle IDs
Pixalate this week revealed the most popular mobile app Bundle IDs in April 2025. In addition to the PTIs, we also announced the most popular Bundle IDs for open programmatic advertising across iOS and Android apps available to download on the Apple App Store and Google Play Store. In particular, we looked at the top Bundle IDs across 13 countries.
You can download the rankings here:
CTV and Mobile App Manual Reviews
Pixalate's Trust & Safety Advisory Board regularly publishes manual reviews where they assess an app’s child-directedness:
You can search Pixalate's entire catalog of reviews on our CTV and Mobile App Review Page.
RECENT TOP REPORTS FROM PIXALATE
IVT & Ad Fraud Benchmarks - Q1 2025
31% of global mobile app traffic was invalid in Q1 2025. The IVT & Ad Fraud Benchmarks Reports analyze invalid traffic and ad fraud across 16 countries in Q1 2025, using data from over 100 billion global programmatic ad impressions.
The insights are derived exclusively from Pixalate's datasets, which are primarily composed of buy-side open auction programmatic traffic sources.
Download the latest reports here:
Global CTV Device Market Share - Q1 2025
Discover which CTV devices drive the most open programmatic ad traffic globally. Pixalate’s Global CTV Device Market Share report offers key insights for advertisers and stakeholders navigating the evolving CTV advertising landscape in 2025.
This report is based on time series data from Q1 2024 to Q1 2025, ranking devices by their quarterly share of voice (SOV) in open programmatic advertising globally. In addition, we also published CTV device market share reports for key countries, including the United States, United Kingdom, Canada, and Mexico.
Download the global report here:
