Note that Pixalate’s threshold is slightly more stringent than Apple’s. In its report, the analytics firm defines an abandoned app as one that hasn’t been updated in at least two years.”
FTC Announces “Crack Down” on Educational Technology Companies
The U.S, Federal Trade Commission announced Thursday that it will start dealing educational technology companies harsher punishments if they are found to be surveilling children. The use of educational technology exploded with remote schooling due to COVID-19 the past two years.
The policy statement includes a prohibition against mandatory collection, which means companies cannot require children to provide more information than is reasonably needed for participation in an activity, use prohibitions which stop tech companies from using information collected for any commercial purposes, a limit on how long they can retain children’s data and security requirement to protect said data.
Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad business
MarTech announced a bill introduced in the U.S. Senate could force tech giants to divest part of their ad business. The Competition and Transparency in Digital Advertising Act would “prevent large companies from participating on different sides of the ad transaction chain.” Among supply-side brokers selling publisher ad space, demand-side brokers selling ads, and ad exchanges connecting buyers and sellers, companies would only be allowed to operate one of the three under this legislation. The legislation would apply to companies with more than $5 billion in annual ad revenue to help prevent conflicting interests. The bill imposes consumer protections much like those employed with financial institutions.
Opinion: We Need to Take Back Our Privacy
The New York Times published an op-ed recounting the history of technology interfering with individual privacy. The author noted that since the 1970s, most governments, specifically the U.S. government, have failed to keep up with the pace of technology in making sure that individual privacy, enshrined in the Constitution, is protected. She goes on to point out that if Roe v. Wade is struck down that there are not many safeguards or laws in place to keep companies from selling personal data to law enforcement or activists.
Apple’s privacy chief talks about backdoors in iOS, GDPR, and more in interview
9to5Mac sat down with Apple’s chief privacy officer, Jane Horvath, for a wide ranging interview. When talking about online ads, Horvath argued “that what Apple has been trying to do is to bring customers’ attention to this matter with alerts and options so that they can decide whether they still want to be tracked or not.”
Horvath compared Apple’s privacy features mirror those of the General Data Protection Regulation (GDPR) – a European Union law that was enacted to make data privacy protection a human right.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”