--- title: "Pixalate Week in Review: May 16 - 20, 2022" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from May 16 - 20, 2022. image: https://www.pixalate.com/hubfs/PIXALATE%20WEEK%20IN%20REVIEW%20May%2016%20-%2020%2c%202022%20.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: May 16 - 20, 2022 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) May 20, 2022 3:15:00 PM This week's review of ad fraud and privacy in the digital advertising space. ## What is ‘Abandonware?’ App Stores Hosting 1.5 Million+ Abandoned Apps (What This Means)![Abandoned Apps Report](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Abandoned%20Apps%20Report.png?width=900&name=Abandoned%20Apps%20Report.png) [iDropNews](https://www.idropnews.com/news/app-stores-host-more-than-15-million-abandoned-apps/186710/) wrote about Pixalate’s ‘Abandoned Apps’ report, discussing Apple’s recent announcement that it will remove apps from the app store that haven’t been updated in at least three years, saying: “However, a new report by market research firm [*Pixalate*](https://www.idropnews.com/news/purging-the-app-store-apple-is-cracking-down-on-outdated-apps/185521/) reveals that this is a much bigger problem than most of us likely suspected. **According to its **[**Q1 2022 *****Abandoned Mobile Apps Report***](https://www.pixalate.com/blog/abandoned-mobile-apps-report)**, there are over 1.5 million abandoned apps on Apple’s App Store and Google’s Play Store.** Note that Pixalate’s threshold is slightly more stringent than Apple’s. In its report, the analytics firm defines an abandoned app as one that hasn’t been updated in at least two years.” ## FTC Announces “Crack Down” on Educational Technology Companies ![regulations-compliance](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/regulations-compliance.png?width=900&name=regulations-compliance.png) The U.S, Federal Trade Commission [announced](https://www.ftc.gov/news-events/news/press-releases/2022/05/ftc-crack-down-companies-illegally-surveil-children-learning-online) Thursday that it will start dealing educational technology companies harsher punishments if they are found to be surveilling children. The use of educational technology exploded with remote schooling due to COVID-19 the past two years.  The policy statement includes a prohibition against mandatory collection, which means companies cannot require children to provide more information than is reasonably needed for participation in an activity, use prohibitions which stop tech companies from using information collected for any commercial purposes, a limit on how long they can retain children’s data and security requirement to protect said data. ## Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad business![lawsuit-money-settlement](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/lawsuit-money-settlement.png?width=900&name=lawsuit-money-settlement.png) [MarTech](https://martech.org/antitrust-bill-could-force-google-to-shutter-parts-of-ad-businesses/) announced a bill introduced in the U.S. Senate could force tech giants to divest part of their ad business. [The Competition and Transparency in Digital Advertising Act ](https://www.congress.gov/bill/117th-congress/senate-bill/4258?s=1&r=3)would “prevent large companies from participating on different sides of the ad transaction chain.” Among supply-side brokers selling publisher ad space, demand-side brokers selling ads, and ad exchanges connecting buyers and sellers, companies would only be allowed to operate one of the three under this legislation. The legislation would apply to companies with more than $5 billion in annual ad revenue to help prevent conflicting interests. The bill imposes consumer protections much like those employed with financial institutions. ## Opinion: We Need to Take Back Our Privacy ### ![consumer-data-privacy-profile](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/consumer-data-privacy-profile.png?width=900&name=consumer-data-privacy-profile.png) The [New York Times](https://www.nytimes.com/2022/05/19/opinion/privacy-technology-data.html) published an op-ed recounting the history of technology interfering with individual privacy. The author noted that since the 1970s, most governments, specifically the U.S. government, have failed to keep up with the pace of technology in making sure that individual privacy, enshrined in the Constitution, is protected. She goes on to point out that if Roe v. Wade is struck down that there are not many safeguards or laws in place to keep companies from selling personal data to law enforcement or activists. ## Apple’s privacy chief talks about backdoors in iOS, GDPR, and more in interview ### ![apple-iphone](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/apple-iphone.png?width=900&name=apple-iphone.png) [9to5Mac](https://9to5mac.com/2022/05/18/apple-privacy-chief-backdoors-gdpr/) sat down with Apple’s chief privacy officer, Jane Horvath, for a wide ranging interview. When talking about online ads, Horvath argued “that what Apple has been trying to do is to bring customers’ attention to this matter with alerts and options so that they can decide whether they still want to be tracked or not.” Horvath compared Apple’s privacy features mirror those of the General Data Protection Regulation (GDPR) – a European Union law that was enacted to make data privacy protection a human right. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: May 9 - 13, 2022](https://www.pixalate.com/blog/may-13-2022-weekly-update) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Week in Review: May 23 - 27, 2022 →](https://www.pixalate.com/blog/may-27-2022-weekly-update) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/may-20-2022-weekly-update#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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