Discover the latest in programmatic research in Pixalate's weekly recap.
IVT & Ad Fraud Benchmarks - Q1 2025
31% of global mobile app traffic was invalid in Q1 2025. The IVT & Ad Fraud Benchmarks Reports analyze invalid traffic and ad fraud across 16 countries in Q1 2025, using data from over 100 billion global programmatic ad impressions.
The insights are derived exclusively from Pixalate's datasets, which are primarily composed of buy-side open auction programmatic traffic sources.
Download the latest reports here:
Global CTV Device Market Share - Q1 2025
Discover which CTV devices drive the most open programmatic ad traffic globally. Pixalate’s Global CTV Device Market Share report offers key insights for advertisers and stakeholders navigating the evolving CTV advertising landscape in 2025.
This report is based on time series data from Q1 2024 to Q1 2025, ranking devices by their quarterly share of voice (SOV) in open programmatic advertising globally. In addition, we also published CTV device market share reports for key countries, including the United States, United Kingdom, Canada, and Mexico.
Download the global report here:
MFA Websites Benchmarks - Q1 2025
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$701 million was spent on Made-for-Advertising (MFA) web domains in Q1 2025—representing 10% of global open programmatic ad spend on websites. MFA sites often employ intrusive ad tactics, resulting in poor advertising-to-attention ratios.
Pixalate’s Q1 2025 MFA Websites Benchmarks Report analyzes advertising trends across web domains flagged as likely MFA. The report provides insights into ad spend, invalid traffic, ad fraud, and other key metrics. Unlike crawl-based methods that can be manipulated, Pixalate uses observed global traffic patterns to identify MFA content.
In addition to the websites report, Pixalate also published separate reports for MFA mobile apps and MFA CTV apps.
Download the MFA Websites report here:
Top 100 Roku Bundle IDs - March 2025
Check out the most popular Bundle IDs for programmatic advertising on Roku. Our team analyzed 1.4B+ impressions across 6k+ CTV apps to compile this report. Bundle IDs were ranked after filtering out invalid traffic (IVT).
In addition to the Roku report, we ranked the top Bundle IDs across Samsung Smart TV, Amazon Fire TV, and Apple TV. Each report highlights the top 100 Bundle IDs overall, along with the 10 most popular Bundle IDs in key regions: North America, Europe, the Middle East and Africa (EMEA), and Latin America (LATAM).
Download the Roku rankings here:
Pixalate at POSSIBLE Miami
Guests stepped aboard our private yacht for a refreshing escape from the conference floor. We made waves with like-minded professionals and explored our market-leading ad fraud protection, privacy, and compliance solutions in a sophisticated and relaxed setting docked across from the Fontainebleau.
Didn't have a chance to meet us in Miami? No worries, you can still book a meeting:
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