--- title: "Pixalate Week in Review: March 27 - 31, 2023" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from March 27 - 31, 2023. image: https://www.pixalate.com/hubfs/March%2027%20-%2031%2c%202023.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: March 27 - 31, 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Mar 31, 2023 11:00:00 AM This week's review of ad fraud and privacy in the digital advertising space: ## February 2023 Mobile Device Global Market Share Report ![February 2023 Mobile Device Market Share Report Cover](https://www.pixalate.com/hs-fs/hubfs/February%202023%20Mobile%20Device%20Market%20Share%20Report%20Cover.png?width=781&height=439&name=February%202023%20Mobile%20Device%20Market%20Share%20Report%20Cover.png) Pixalate released the [February 2023 Mobile Device Global Market Share Report](https://www.pixalate.com/february-2023-mobile-device-global-market-share-report). The report reveals the top mobile devices across 4 key regions (North America, EMEA, APAC, and LATAM) based on share of open programmatic ad traffic. Find out more in [this blog](https://www.pixalate.com/blog/february-2023-mobile-device-global-market-share-report), and download the report below. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/6d7862f5-e87f-4b3b-8f79-b917c2e5d7e9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6d7862f5-e87f-4b3b-8f79-b917c2e5d7e9) ## Children's Online Privacy Risk Report: Age Screening & Parental Consent On Mobile Apps - Q1 2023 **![Q1 2023 Childrens Privacy Age Screening Cover](https://www.pixalate.com/hs-fs/hubfs/Q1%202023%20Childrens%20Privacy%20Age%20Screening%20Cover.png?width=781&height=439&name=Q1%202023%20Childrens%20Privacy%20Age%20Screening%20Cover.png)** Pixalate released the [Children’s Online Privacy Risk Report: Age Screening & Parental Consent On Mobile Apps](https://www.pixalate.com/q1-2023-childrens-privacy-age-gate-report) to examine the state of children’s online privacy among Google and Apple apps available for download in Q1 2023.  Find out more in [this blog](https://www.pixalate.com/blog/https/www.pixalate.com/q1-2023-childrens-privacy-age-screening-report), and download the report below. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/eb9ed145-143b-48cf-9e4a-9641364429a7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/eb9ed145-143b-48cf-9e4a-9641364429a7) ## Pixalate Releases Top CTV Apps for February 2023 ![Global Publisher Trust Index (CTV) Apps February 2023](https://www.pixalate.com/hs-fs/hubfs/Global%20Publisher%20Trust%20Index%20(CTV)%20Apps%20February%202023.png?width=781&height=439&name=Global%20Publisher%20Trust%20Index%20(CTV)%20Apps%20February%202023.png) Pixalate released the [February 2023 Publisher Trust Index ](https://ratings.pixalate.com/rankings/ctv/publisher-trust-index/roku/GLOBAL/NA/GLOBAL/20230201)(PTI), a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem. You can read more in [this blog](https://www.pixalate.com/blog/publisher-trust-index-ctv-february-2023) and check out the rankings below. [![See the Indexes](https://no-cache.hubspot.com/cta/default/2364596/4a3fb7cb-6ad5-4527-805f-0cd469f632c1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/4a3fb7cb-6ad5-4527-805f-0cd469f632c1) ## Mobile and Connected TV App Manual Reviews under COPPA Rule: ‘Animal Math' **![COPPA Manual Review Series Animal Math Preschool Math](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Review%20Series%20Animal%20Math%20Preschool%20Math.png?width=781&height=439&name=COPPA%20Manual%20Review%20Series%20Animal%20Math%20Preschool%20Math.png)** Pixalate continued its [CTV and Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq) series, containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. This week we reviewed multiple apps from the 'Animal Math' series from the Apple and Google App Stores, and the Amazon Fire TV Store. You can read the first review of 'Animal Math - Preschool' (Mobile) [here](https://www.pixalate.com/blog/app-review-series-animal-math-preschool-mobile). and find further reviews listed below: - 'Animal Math - Preschool' from the Amazon Fire TV Store. Read the full review [here](https://www.pixalate.com/blog/app-review-series-animal-math-preschool-ctv). - 'Animal Math - Kindergarten' from the Apple and Google App Stores. Read the full review [here](https://www.pixalate.com/blog/app-review-series-animal-math-kindergarten-mobile). - 'Animal Math - Kindergarten' from the Amazon Fire TV Store. Read the full review [here](https://www.pixalate.com/blog/app-review-series-animal-math-kindergarten-ctv). - 'Animal Math - 1st Grade' from the Apple and Google App Stores. Read the full review [here](https://www.pixalate.com/blog/app-review-series-animal-math-first-grade-mobile). - 'Animal Math - 1st Grade' from the Amazon Fire TV Store. Read the full review [here](https://www.pixalate.com/blog/app-review-series-animal-math-first-grade-ctv). ## *Industry News:* *![Ad-Exchanger-logo](https://www.pixalate.com/hs-fs/hubfs/Ad-Exchanger-logo.jpeg?width=1500&height=844&name=Ad-Exchanger-logo.jpeg)* [Ad Exchanger](https://www.adexchanger.com/online-advertising/google-removed-more-than-5-billion-ads-from-its-platform-last-year/) highlighted information recently shared by Google this week in their article titled "Google Removed More Than 5 Billion Ads From Its Platform Last Year" Google had revealed details of its criteria for blocking advertisers and publishers for ad fraud or misinformation, and that they took action against millions of advertisers and thousands of publishers last year. Ad Exchanger said: *“In all, Google removed more than 5.2 billion ads, restricted an additional 4.3 billion ads and suspended more than 6.7 million advertiser accounts. On the publisher side, Google blocked or restricted ads from being served on 1.5 billion individual pages and took site-level enforcement action against more than 143,000 sites.**”* ## *Pixalate at IAPP Global Privacy Summit 2023:* *![united-states-capitol-building-at-sunset](https://www.pixalate.com/hs-fs/hubfs/united-states-capitol-building-at-sunset.png?width=781&height=327&name=united-states-capitol-building-at-sunset.png)* The Pixalate team will be in attendance at the IAPP Global Privacy Summit in Washington, DC, from April 4 - 5, 2023. Our team members will be conducting meetings and answering questions about Pixalate’s platform offerings in ad fraud protection and privacy compliance for both Connected TV (CTV) and mobile. If you are at the event and would like to schedule a meeting with our team, please visit our [IAPP event page](https://www.pixalate.com/iapp-privacy-summit-2023) to discuss your organizations’ needs and how we can help. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Connected TV App Manual Review under COPPA Rule: ‘Animal Math - 1st Grade'](https://www.pixalate.com/blog/app-review-series-animal-math-first-grade-ctv) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Top Mobile Apps for February 2023: The Weather Channel claims the top spot in the Publisher Trust Index for both Apple App Store & Google Play Store in North America →](https://www.pixalate.com/blog/publisher-trust-index-mobile-february-2023) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/march-31-2023-weekly-update#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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