This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the February 2023 Mobile Device Global Market Share Report. The report reveals the top mobile devices across 4 key regions (North America, EMEA, APAC, and LATAM) based on share of open programmatic ad traffic. Find out more in this blog, and download the report below.
Pixalate released the Children’s Online Privacy Risk Report: Age Screening & Parental Consent On Mobile Apps to examine the state of children’s online privacy among Google and Apple apps available for download in Q1 2023. Find out more in this blog, and download the report below.
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Pixalate released the February 2023 Publisher Trust Index (PTI), a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps, bringing transparency to the programmatic advertising ecosystem. You can read more in this blog and check out the rankings below.
Pixalate continued its CTV and Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed multiple apps from the 'Animal Math' series from the Apple and Google App Stores, and the Amazon Fire TV Store. You can read the first review of 'Animal Math - Preschool' (Mobile) here. and find further reviews listed below:
Ad Exchanger highlighted information recently shared by Google this week in their article titled "Google Removed More Than 5 Billion Ads From Its Platform Last Year"
Google had revealed details of its criteria for blocking advertisers and publishers for ad fraud or misinformation, and that they took action against millions of advertisers and thousands of publishers last year.
Ad Exchanger said:
“In all, Google removed more than 5.2 billion ads, restricted an additional 4.3 billion ads and suspended more than 6.7 million advertiser accounts. On the publisher side, Google blocked or restricted ads from being served on 1.5 billion individual pages and took site-level enforcement action against more than 143,000 sites.”
The Pixalate team will be in attendance at the IAPP Global Privacy Summit in Washington, DC, from April 4 - 5, 2023. Our team members will be conducting meetings and answering questions about Pixalate’s platform offerings in ad fraud protection and privacy compliance for both Connected TV (CTV) and mobile. If you are at the event and would like to schedule a meeting with our team, please visit our IAPP event page to discuss your organizations’ needs and how we can help.
