--- title: "Pixalate Week in Review: March 18 - 22, 2024" description: Pixalate reviews news from March 18 - 22, 2024, in the ad tech space through the lens of privacy, market research, and ad fraud. image: https://www.pixalate.com/hubfs/March%2022%2c%202024.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: March 18 - 22, 2024 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Mar 22, 2024 12:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## Global Abandoned Mobile Apps Report ## ![Q4 2023 Abandoned Mobile Apps Report - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Q4%202023%20Abandoned%20Mobile%20Apps%20Report%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=Q4%202023%20Abandoned%20Mobile%20Apps%20Report%20-%20email%20and%20blog%20cover.png) Pixalate released the Q4 2023 Abandoned Mobile Apps Reports, analyzing apps from the Google Play Store and Apple App Store that are considered “abandoned” - meaning the app has not been updated in the last two years. The report also analyzes “super abandoned” apps (last updated 4+ years ago). Download the reports below:    [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/8d80f051-9509-4b56-9370-d1fe20d0aea3.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8d80f051-9509-4b56-9370-d1fe20d0aea3)     [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/27c6dda6-c00e-49df-a3e1-211f194f88fe.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/27c6dda6-c00e-49df-a3e1-211f194f88fe) --- ## Global CTV Device Spoofing Report ## ![Q4 2023 CTV Device Spoofing Report - email and blog cover](https://www.pixalate.com/hs-fs/hubfs/Q4%202023%20CTV%20Device%20Spoofing%20Report%20-%20email%20and%20blog%20cover.png?width=420&height=236&name=Q4%202023%20CTV%20Device%20Spoofing%20Report%20-%20email%20and%20blog%20cover.png) The findings from the Q4 2023 Roku and Amazon CTV Device Spoofing Reports expose the frequency with which non-Roku and non-Amazon CTV devices impersonate Roku or Amazon devices, respectively, in the open programmatic advertising ecosystem.   [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/c278c71a-5c4a-475b-b8ca-d77d2e863b51.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c278c71a-5c4a-475b-b8ca-d77d2e863b51)     [![Roku](https://no-cache.hubspot.com/cta/default/2364596/32fe449b-203f-43b3-8f61-0cd832af7f7f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/32fe449b-203f-43b3-8f61-0cd832af7f7f) --- ## Top 100 CTV Bundle IDs ## ![PIXALATE’S TOP 100 CTV BUNDLE IDs FEBRUARY, 2024 BLOG COVER](https://www.pixalate.com/hs-fs/hubfs/PIXALATE%E2%80%99S%20TOP%20100%20CTV%20BUNDLE%20IDs%20FEBRUARY%2c%202024%20BLOG%20COVER.png?width=420&height=236&name=PIXALATE%E2%80%99S%20TOP%20100%20CTV%20BUNDLE%20IDs%20FEBRUARY%2c%202024%20BLOG%20COVER.png) The February 2024 Top 100 Most Popular Bundle IDs for Open Programmatic CTV Advertising are rankings based on global open programmatic advertising data, and are ranked after removing invalid traffic (IVT). The report also includes the top 10 most popular Bundle IDs for each CTV platform for key regions.   **[![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4)     [![Roku](https://no-cache.hubspot.com/cta/default/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514)** [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec)     [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45) --- ## CTV and Mobile App Manual Reviews ![COPPA Manual Reviews_ Main Street Pets Big Vacation](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews_%20Main%20Street%20Pets%20Big%20Vacation.png?width=420&height=236&name=COPPA%20Manual%20Reviews_%20Main%20Street%20Pets%20Big%20Vacation.png) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publish manual reviews where they assess an app’s child-directedness: - [Main Street Pets Big Vacation](https://www.pixalate.com/blog/app-review-series-main-street-pets-big-vacation) - [Snakes and Ladders King](https://www.pixalate.com/blog/app-review-series-snakes-and-ladders-king) - [Bubble Bird Rescue](https://www.pixalate.com/blog/app-review-series-bubble-bird-rescue) You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews) --- ## *Industry News* ![cnbc](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Press%20Logos/cnbc.png?width=198&height=158&name=cnbc.png) The bipartisan leaders of the House committee on interstate and foreign commerce commended the passing of a bill aimed at safeguarding Americans' private data from U.S. adversaries. The bill prohibits data brokers from selling sensitive data to countries designated as "foreign adversaries" by the U.S., such as China, Iran, North Korea, Cuba, Russia, and the Maduro government in Venezuela. The legislation, introduced by Reps. Cathy McMorris Rodgers and Frank Pallone, passed unanimously with a vote of 414-0, signaling strong bipartisan support. Read the news in full in [CNBC's press release](https://www.cnbc.com/2024/03/20/house-passes-bill-to-bar-data-brokers-from-selling-personal-information-to-us-adversaries-.html) --- ![TechCrunch logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Press%20Logos/TechCrunch%20logo.png?width=276&height=158&name=TechCrunch%20logo.png) The Autorité de la Concurrence, France's competition authority, has fined Google €250 million for violating copyright protections for news snippets. The tech giant was found to have disregarded previous commitments with news publishers and failed to notify them about its use of their copyrighted content to train its generative AI model, Bard/Gemini. This decision is significant as it highlights Google's failure to uphold fair payment talks with publishers for the reuse of their content. The fine serves as a reminder of the ongoing battle between Google and France's competition authority over news snippet copyright protections. TechCrunch covered the news in [this press release](https://techcrunch.com/2024/03/20/google-hit-with-270m-fine-in-france-as-authority-finds-news-publishers-data-was-used-for-gemini/amp/?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAApXp8unV6RDGqitiZR_TxkWbSxKmjtH-C_ETylfxF6TvvUqNK6AbgBRXIGDDAAxjTVrgzX0UO4UsTRdd6tk-BMvALWSiwWlJfn6qtuJaH_goq4h1EjUDheYhgO25xnXW65E0BmoxEnhTLZzA4mEiG9N4spChCrNa7ENHlh1QUsh&guccounter=2) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Advertising on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in February 2024](https://www.pixalate.com/blog/february-2024-top-100-ctv-bundle-ids) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Q4 2023 Global vMVPD Ad Spend & Invalid Traffic (IVT) Trends Reports for Apple TV, Roku, Samsung TV, and Fire TV: Apple TV IVT Rates on Non-vMVPD Apps Are 184% Higher than vMVPD Apps →](https://www.pixalate.com/blog/vmvpd-q4-2023-traffic-analysis-reports) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - 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