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Pixalate Week in Review: March 14 - 18, 2022

Mar 18, 2022 3:45:00 PM

This week's review of ad fraud and privacy in the digital advertising space.

Ad Fraud and IVT Detection: Domain and App Spoofing


Pixalate this week wrote a blog to dive into domain and app spoofing. The Wall Street Journal recently reported that Gannett Co. provided advertisers with misrepresented domain information.

The article has generated multiple discussions in the ad tech industry — and has illuminated certain misconceptions — about ad fraud detection, specifically about domain spoofing and misrepresentation.

We always welcome discussions about the critical issue of ad fraud. This blog post responds to many of the questions we’ve seen and addresses the confusion that has been generated around this topic.

Learn more.

Seller Trust Indexes: Magnite tops all 3 CTV rankings; Verve Group leads in Mobile


Pixalate has released the Q4 2021 Programmatic Seller Trust Indexes. Pixalate’s Seller Trust Indexes are the worldwide standard in programmatic advertising quality ratings. The indexes evaluate and rank the quality of programmatic advertising supply-side platforms (SSPs) across desktop and mobile web, mobile in-app, and Connected TV (CTV). 

See the Indexes

Pixalate Finds Privacy Issues With Child-directed Apps From Google, Apple

childrens online privacy harris poll coppa

MediaShotz reported on Pixalate’s findings that nearly half of all child-directed apps request access to personal information.

“The report, which compared apps from Apple’s App Store and Google’s Play Store, found significantly more child-directed apps available via Apple had no detected privacy policy – despite Apple’s more rigid stance on issues such as cookies,” wrote MediaShotz.

Why The EARN IT Act Isn't Sufficient to Protect Children Online


According to AdExchanger, “During his recent State of the Union address, President Joe Biden specifically called out the need to strengthen privacy protections for kids online, and lawmakers on both sides of the aisle are pushing to revamp and update existing child-focused safety laws, such as the Children’s Online Privacy Protection Act (COPPA).”

However, some lawmakers are choosing to focus on child-safety bills that do not directly address the issue and major problem of widespread data collection and child-targeted advertising online, per AdExchanger.

Khan is close to gaining a majority on the FTC. Here are her top three policy priorities laid out


According to Ad Law Access, FTC Chair Lina Khan will have the majority she needs to move forward on multiple fronts if Alvaro Bedoya is confirmed as FTC Commissioner. Khan's major and ambitious priorities for the FTC include strengthening privacy rulemakings, focusing on platforms' compliance and implementing stronger remedies in privacy cases.

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