This week's review of ad fraud and privacy in the digital advertising space.
Ad Fraud and IVT Detection: Domain and App Spoofing
Pixalate this week wrote a blog to dive into domain and app spoofing. The Wall Street Journal recently reported that Gannett Co. provided advertisers with misrepresented domain information.
The article has generated multiple discussions in the ad tech industry — and has illuminated certain misconceptions — about ad fraud detection, specifically about domain spoofing and misrepresentation.
We always welcome discussions about the critical issue of ad fraud. This blog post responds to many of the questions we’ve seen and addresses the confusion that has been generated around this topic.
Pixalate Finds Privacy Issues With Child-directed Apps From Google, Apple
MediaShotz reported on Pixalate’s findings that nearly half of all child-directed apps request access to personal information.
Why The EARN IT Act Isn't Sufficient to Protect Children Online
According to AdExchanger, “During his recent State of the Union address, President Joe Biden specifically called out the need to strengthen privacy protections for kids online, and lawmakers on both sides of the aisle are pushing to revamp and update existing child-focused safety laws, such as the Children’s Online Privacy Protection Act (COPPA).”
However, some lawmakers are choosing to focus on child-safety bills that do not directly address the issue and major problem of widespread data collection and child-targeted advertising online, per AdExchanger.
Khan is close to gaining a majority on the FTC. Here are her top three policy priorities laid out
According to Ad Law Access, FTC Chair Lina Khan will have the majority she needs to move forward on multiple fronts if Alvaro Bedoya is confirmed as FTC Commissioner. Khan's major and ambitious priorities for the FTC include strengthening privacy rulemakings, focusing on platforms' compliance and implementing stronger remedies in privacy cases.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”