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Seller Trust Indexes: Magnite tops all 3 CTV rankings; Verve Group leads in Mobile

Mar 14, 2022 11:00:00 AM

Pixalate has released the Q4 2021 Programmatic Seller Trust Indexes. Pixalate’s Seller Trust Indexes are the worldwide standard in programmatic advertising quality ratings. The indexes evaluate and rank the quality of programmatic advertising supply-side platforms (SSPs) across desktop and mobile web, mobile in-app, and Connected TV (CTV). 

In this blog, you can find insights about top SSPs across the most significant mobile, web and CTV platforms.

See the Indexes

CTV Seller Trust Index - top programmatic sellers in Q4 2021

The CTV Seller Trust Index contains three rankings evaluating overall programmatic ad quality when selling inventory on apps from three large CTV platforms: Roku, Amazon Fire TV, and Samsung. For the second quarter in a row, Magnite maintained unmatched ad inventory quality across all three CTV stores.

Top 3 in The Q4 2021 Roku Seller Trust Index  

  • Magnite
  • FreeWheel
  • OpenX

Top 3 in The Q4 2021 Amazon Fire TV Seller Trust Index  

  • Magnite
  • OpenX
  • EMX

Top 3 in The Q4 2021 Samsung Seller Trust Index  

  • Magnite
  • Unruly
  • EMX

Mobile Seller Trust Index - top programmatic sellers in Q4 2021

The Mobile Seller Trust Index analyzes top SSPs for mobile in-app programmatic ad inventory quality. Verve Group remained the leader in the Mobile Seller Trust Index. Tappx and OpenX remained close behind. 

Top 3 in The Q4 2021 Mobile Seller Trust Index  

  1. Verve Group
  2. Tappx
  3. OpenX

Global Seller Trust Index - top programmatic sellers in Q4 2021 

The Global Seller Trust Index analyzes top SSPs for websites (both desktop and mobile web). In the U.S. ranking, Sovrn maintained the top position. In the Non-U.S. classification, there were significant changes among ranked SSPs, but Google AdExchange and Magnite remained the leaders.

Top 3 in the Q4 2021 International (Non-US) Global Seller Trust Index  

  1. Google AdExchange
  2. Magnite
  3. Sharethrough

Top 3 in the Q4 2021 International (US) Global Seller Trust Index  

  1. Sovrn
  2. PubMatic
  3. Sharethrough

See the Indexes

About Pixalate’s Seller Trust Indexes

Pixalate’s Global Seller Trust Index (GSTI), Mobile Seller Trust Index (MSTI), and CTV Seller Trust Index are the worldwide standards in programmatic advertising quality ratings. The indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms, and devices.

Global quality ratings are based on an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards. 

To learn more about the methodology and to download the expanded list of top sellers, visit http://www.pixalate.com/sellertrustindex.

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com

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