Pixalate has released the Q4 2021 Programmatic Seller Trust Indexes. Pixalate’s Seller Trust Indexes are the worldwide standard in programmatic advertising quality ratings. The indexes evaluate and rank the quality of programmatic advertising supply-side platforms (SSPs) across desktop and mobile web, mobile in-app, and Connected TV (CTV).
In this blog, you can find insights about top SSPs across the most significant mobile, web and CTV platforms.
CTV Seller Trust Index - top programmatic sellers in Q4 2021
The CTV Seller Trust Index contains three rankings evaluating overall programmatic ad quality when selling inventory on apps from three large CTV platforms: Roku, Amazon Fire TV, and Samsung. For the second quarter in a row, Magnite maintained unmatched ad inventory quality across all three CTV stores.
Top 3 in The Q4 2021 Roku Seller Trust Index
Top 3 in The Q4 2021 Amazon Fire TV Seller Trust Index
Top 3 in The Q4 2021 Samsung Seller Trust Index
Mobile Seller Trust Index - top programmatic sellers in Q4 2021
The Mobile Seller Trust Index analyzes top SSPs for mobile in-app programmatic ad inventory quality. Verve Group remained the leader in the Mobile Seller Trust Index. Tappx and OpenX remained close behind.
Top 3 in The Q4 2021 Mobile Seller Trust Index
Global Seller Trust Index - top programmatic sellers in Q4 2021
The Global Seller Trust Index analyzes top SSPs for websites (both desktop and mobile web). In the U.S. ranking, Sovrn maintained the top position. In the Non-U.S. classification, there were significant changes among ranked SSPs, but Google AdExchange and Magnite remained the leaders.
Top 3 in the Q4 2021 International (Non-US) Global Seller Trust Index
Top 3 in the Q4 2021 International (US) Global Seller Trust Index
About Pixalate’s Seller Trust Indexes
Pixalate’s Global Seller Trust Index (GSTI), Mobile Seller Trust Index (MSTI), and CTV Seller Trust Index are the worldwide standards in programmatic advertising quality ratings. The indexes evaluate and rank the quality and integrity of advertising networks and sellers across channels, platforms, and devices.
Global quality ratings are based on an analysis of overall effectiveness assessing multiple factors, such as viewability, fraud, engagement, domain masking, network quality and more, in compliance with recognized industry standards.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”