---
title: "Pixalate Week in Review: February 26 - March 1, 2024"
description: Pixalate reviews news from February 26 - March 1, 2024, in the ad tech space through the lens of privacy, market research, and ad fraud.
image: https://www.pixalate.com/hubfs/March%201%2c%202024.png
---

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 2 min read

# Pixalate Week in Review: February 26 - March 1, 2024

 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate)

 Mar 1, 2024 12:00:00 PM

Last week's review of ad fraud and privacy in the digital advertising space:

## CTV Supply-Side Platform (SSP) Market Share Report

## ![Q4 2023 CTV SSP Global Market Share Report cover](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Q4%202023%20CTV%20SSP%20Global%20Market%20Share%20Report%20cover.png?width=420&height=236&name=Q4%202023%20CTV%20SSP%20Global%20Market%20Share%20Report%20cover.png)

Pixalate released the Q4 2023 CTV Supply-Side Platform (SSP) Market Share Reports ranking SSPs based on their share concerning voice of open programmatic ads sold on apps from the Apple TV App Store, Roku Channel Store, Samsung TV Smart Hub App Store, and Amazon Fire TV App Store.

 

[![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/ef6c5da6-f4a2-4e03-bc3b-c44616763507.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/ef6c5da6-f4a2-4e03-bc3b-c44616763507)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/8fe88c27-9b22-45b0-8c59-621e5e7f7352.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8fe88c27-9b22-45b0-8c59-621e5e7f7352)

[![Roku](https://no-cache.hubspot.com/cta/default/2364596/befbf62c-0e89-4133-b678-298802231482.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/befbf62c-0e89-4133-b678-298802231482)    [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/74b884d9-94d8-4ea9-948e-0e7a13d168b7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/74b884d9-94d8-4ea9-948e-0e7a13d168b7)

---

## Mobile Supply-Side Platform (SSP) Market Share Report

## ![Q4 2023 Mobile SSP Global Market Share Report Cover](https://www.pixalate.com/hs-fs/hubfs/Q4%202023%20Mobile%20SSP%20Global%20Market%20Share%20Report%20Cover.png?width=420&height=236&name=Q4%202023%20Mobile%20SSP%20Global%20Market%20Share%20Report%20Cover.png)

We released the Q4 2023 Mobile Supply-Side Platform (SSP) Market Share Reports ranking SSPs based on their share of voice of open programmatic ads sold on apps from the Apple App Store and Google Play Store, as measured by Pixalate. Download the reports below.

 

[![Google](https://no-cache.hubspot.com/cta/default/2364596/3543bd87-1f21-4eed-a31f-acd66f59b185.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3543bd87-1f21-4eed-a31f-acd66f59b185)     [![Apple](https://no-cache.hubspot.com/cta/default/2364596/3b06ac95-c311-46c6-8cc1-0c96d4afeb8a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3b06ac95-c311-46c6-8cc1-0c96d4afeb8a)

---

## Delisted Mobile Apps Report - Apple & Google

## ![Pixalate - Q4 2023 Delisted Mobile Apps Report - email cover](https://www.pixalate.com/hs-fs/hubfs/Pixalate%20-%20Q4%202023%20Delisted%20Mobile%20Apps%20Report%20-%20email%20cover.png?width=420&height=236&name=Pixalate%20-%20Q4%202023%20Delisted%20Mobile%20Apps%20Report%20-%20email%20cover.png)

The Q4 2023 Delisted Mobile Apps Report for the Apple App Store and Google Play Store analyzes apps delisted from the stores during the fourth quarter of 2023. Download the reports below.

 

 

 [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/bc267afa-e939-4375-9623-b6f8b94d796e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/bc267afa-e939-4375-9623-b6f8b94d796e)     [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/67b5af88-a7a7-4ee1-9019-0457116a3937.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/67b5af88-a7a7-4ee1-9019-0457116a3937)

---

## Top 100 Most Popular Bundle IDs - January

## ![January 2024 Top 100 CTV Bundle IDs](https://www.pixalate.com/hs-fs/hubfs/January%202024%20Top%20100%20CTV%20Bundle%20IDs.png?width=420&height=236&name=January%202024%20Top%20100%20CTV%20Bundle%20IDs.png)

We released the January 2024 Top 100 Most Popular Bundle IDs for Open Programmatic Connected TV (CTV) Advertising. The purpose is to help the open programmatic advertising marketplace gain a better understanding of the CTV Bundle ID landscape. Download the reports below:

 

**[![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/78a1dcaf-8587-4d80-9514-67a6202907f4)     [![Roku](https://no-cache.hubspot.com/cta/default/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/483fc0b4-5cd1-45d2-84d3-72c3c931a514)**

[![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a18ce11d-623c-45ef-b12c-0ad4ba6ae2ec)     [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/dd406a9d-5ccc-4014-a8dc-403da1fafe45)

---

## CTV and Mobile App Manual Reviews

![COPPA Manual Reviews_ My Little Green Guard](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews_%20My%20Little%20Green%20Guard.png?width=420&height=236&name=COPPA%20Manual%20Reviews_%20My%20Little%20Green%20Guard.png)

Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publish manual reviews where they assess an app’s child-directedness:

- [My Little Green Guard-BabyBus](https://www.pixalate.com/blog/app-review-series-my-little-green-guard-babybus)
- [Our Sandman](https://www.pixalate.com/blog/app-review-series-our-sandman)

You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews)

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Previous Story

[← Pixalate Names Top 100 Most Popular Bundle IDs For Open Programmatic CTV Advertising on Roku, Amazon Fire TV, Samsung, and Apple TV in January 2024](https://www.pixalate.com/blog/january-2024-top-100-ctv-bundle-ids)

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[Pixalate’s Q4 2023 Delisted Connected TV (CTV) Apps Report: 869 Apps Delisted Across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV →](https://www.pixalate.com/blog/q4-2023-delisted-ctv-apps-report-release)

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# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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