This week's review of ad fraud and privacy in the digital advertising space:
Security Report Finds Lack of App Privacy Data in 10% of 5 Million Apps Analyzed
Mac Insider published an article about Pixalate’s App Store Safety Report, saying, “many apps in Apple’s App Store lack privacy details. After analyzing 5 million apps, the report claims that they found no privacy details in 10% of those apps.”
Mac Insider cited other key findings including that, “98% of the apps without privacy policies also lack terms of service. Something more alarming is the fact that 7% of the apps with undetected privacy policies happened to likely be child-directed apps. Another interesting finding showed that more than 100,000 of the apps with no privacy data access end-user personal information.”
Media Nama reported on Pixalate’s App Store Safety Report Q1 2022, citing that over 787,000 apps on Google and Apple’s smartphone stores have been reported to either have “undetectable privacy policies” or no such policies at all.
The article goes on to define what “undetected privacy policies” meant in Pixalate’s methodology and why it matters, citing that some apps access users’ personal information without having a policy in place for how the information is handled or distributed.
40% of mobile apps mentioning “APEC CBPR” in their privacy policies risk falsely representing participation in international privacy program
Q&A with Amir Sharer, BRAVE on maintaining ad inventory quality in the mobile in-app ecosystem
Pixalate spoke with Amir Sharer, Founder & CEO at BRAVE, about maintaining ad inventory quality in the mobile in-app ecosystem. Of the company’s relationship with Pixalate, Sharer said, “we use the Pixalate solution to scan our traffic on the post-bid level. Our managers constantly monitor IVT alerts and immediately block unwanted traffic following the zero-tolerance of IVT practices. Other managers review the best practices recommended by the top anti-fraud associations and follow the recommendations. Our system has a protection layer for obvious fraud such as multi-clicks, fast-clicks, and suspicious activity of the users.”
Pixalate releases Q1 2022 App Store Safety report; finds more than 10% (780k) of apps in Apple, Google stores have no detected privacy policies
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Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”