This week's review of ad fraud and privacy in the digital advertising space.
How has the pandemic affected TV advertising?
Calvin Scharffs, VP of Product Marketing at Pixalate, shared his views with Simon Hodgkins, host of VistaTalks podcast, on how the pandemic has changed TV advertising and how to safely and effectively establish a CTV advertising ecosystem. He also revealed the latest insights about CTV and mobile advertising, including delisted apps, along with tools and strategies preventing ad fraud and securing brand safety.
A new privacy bill would ban most forms of behavioral targeting
The new privacy bill introduced by three Democratic lawmakers would prohibit companies from using personal information for targeting ads. "The measure defines personal information broadly enough to cover pseudonymous data that fuels behavioral targeting," informs MediaPost.
IAB and other industry bodies opposed these plans, explaining that it would jeopardize millions of jobs within the advertising industry and restrict users' access to the best content for them.
The "TLDR Act" would require companies to simplify their Terms of Services
A bipartisan group of lawmakers backed a bill that would force companies to simplify their Terms of Services in a statement, making it easier for users to understand. "The statement would summarize the legal jargon into something more easily understood by the average user, along with disclosing any recent data breaches (from the three years) and the types of sensitive data the site may collect," according to the Verge.
Google Analytics breaching GDPR verdict could have far-reaching consequences
Recently, Austrian data protection body decided that Google Analytics and its transfers of data from Europe to the USA violated the GDPR. “The decision casts a dark cloud over any conceivable method of legally transferring data between the continents,” claims Omer Tene for IAPP.
British government reportedly preparing a campaign against Messenger encryption
The British government reportedly established M&C Saatchi to conduct an ad campaign attacking Facebook over its plans regarding Messenger's encryption. "The new campaign is entirely focused on the argument that improved encryption would hamper efforts to tackle child exploitation online,” informs Rolling Stone.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”