In an effort to reduce invalid traffic (IVT) and ad fraud across Connected TV (CTV), Mobile Apps, and Web supply, Amazon has integrated Pixalate’s pre-bid Blocking ad fraud filtering into the Amazon DSP (demand-side platform) for media buyers.
Beginning January 2022, Amazon DSP clients will have an opportunity to protect their ad campaigns with Pixalate’s ad fraud blocking technology across:
IPv4 and IPv6 addresses identified as generating invalid traffic (IVT)
User agents identified as generating invalid traffic (IVT)
Apps delisted from the Google and Apple app stores in the last 6 months
Exclude impressions delivered to devices identified to be fraudulent or invalid
Apps and domains identified to be generating invalid traffic (IVT)
Pixalate’s MRC-accredited pre-bid Blocking technology is available on Amazon owned-and-operated and third-party supplies worldwide. Amazon DSP clients can filter both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) via Pixalate by simply ticking one of the boxes provided in the Amazon DSP.
Amazon DSP clients can now block over 40 types of invalid traffic (IVT) across CTV and mobile apps
Amazon DSP clients can now select pre-bid Blocking designed to prevent over 40 types of IVT from across:
9 Million mobile apps across Google Play or Apple App Stores (including delisted apps)
80 million website domains
“We are thrilled to offer Pixalate's cross-platform anti-fraud technology for Amazon DSP's customers worldwide,” said Jalal Nasir, CEO of Pixalate. “Pixalate led the way into CTV ad fraud prevention as the first to receive MRC accreditation, and this unique technology empowers Amazon DSP clients to optimize their digital ad spend toward high-quality inventory seamlessly.”
Learn how Pixalate can support you in the fight against ad fraud by scheduling a demo.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”