---
title: "Pixalate Week in Review: January 8 - 12, 2024"
description: Pixalate reviews news from January 8 - 12, 2024, in the ad tech space through the lens of privacy, market research, and ad fraud.
image: https://www.pixalate.com/hubfs/January%208%20-%2012%2c%202024.png
---

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 1 min read

# Pixalate Week in Review: January 8 - 12, 2024

 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate)

 Jan 12, 2024 12:00:00 PM

This week's review of ad fraud and privacy in the digital advertising space:

## CTV Publisher Trust Indexes

## ![CTV PTI December 2023](https://www.pixalate.com/hs-fs/hubfs/CTV%20PTI%20December%202023.png?width=781&height=439&name=CTV%20PTI%20December%202023.png)

The December 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising. Download the reports for more:

[![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/f2fe831b-3ed0-43b7-9b86-6dfe2dc1ffc1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f2fe831b-3ed0-43b7-9b86-6dfe2dc1ffc1)     [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/189ebdde-47da-4a47-8666-b89ab8e958c6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/189ebdde-47da-4a47-8666-b89ab8e958c6)

[![Roku](https://no-cache.hubspot.com/cta/default/2364596/a9de28b3-775c-45b0-afec-68a00256df46.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a9de28b3-775c-45b0-afec-68a00256df46)     [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/fd696bb9-1543-419a-9d41-0deda4a919ce.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/fd696bb9-1543-419a-9d41-0deda4a919ce)

## Mobile Publisher Trust Index

![Mobile Publisher Trust Index - December 2023](https://www.pixalate.com/hs-fs/hubfs/Mobile%20Publisher%20Trust%20Index%20-%20December%202023.png?width=781&height=439&name=Mobile%20Publisher%20Trust%20Index%20-%20December%202023.png)

The December 2023 Mobile Publisher Trust Index offers advertisers a comprehensive view of the quality of Mobile apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store, and you can download it here:

[![Download Now](https://no-cache.hubspot.com/cta/default/2364596/5fb22048-3342-4146-814b-9a5ea720f3ce.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5fb22048-3342-4146-814b-9a5ea720f3ce)

## CTV and Mobile App Manual Reviews

![COPPA Manual Review Cats run 3D](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Review%20Cats%20run%203D.png?width=781&height=439&name=COPPA%20Manual%20Review%20Cats%20run%203D.png)

Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) published three new manual reviews this week where they assess an app’s child-directedness:

- [Valentine Glitter Painting Art](https://www.pixalate.com/blog/app-review-series-valentine-glitter-painting-art)
- [Ace Fishing: Wild Catch](https://www.pixalate.com/blog/app-review-series-ace-fishing-wild-catch)
- [Cats run 3D](https://www.pixalate.com/blog/app-review-series-cats-run-3d)

You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews)

## *Pixalate at CES, Vegas*

*![event-image](https://www.pixalate.com/hs-fs/hubfs/ces-2024/event-image.png?width=865&height=519&name=event-image.png)*

Pixalate attended CES in Las Vegas this week, meeting with key partners to discuss the innovative technologies rapidly shaping our industry. If we missed you this week, please reach out to schedule time with the Pixalate team here.

[![CES Vegas, 2024](https://no-cache.hubspot.com/cta/default/2364596/32e009b1-d312-4734-98cf-501db2439ad0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/32e009b1-d312-4734-98cf-501db2439ad0)

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Previous Story

[← Pixalate's COPPA Manual Reviews: ‘Valentine Glitter Painting Art'](https://www.pixalate.com/blog/app-review-series-valentine-glitter-painting-art)

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[Pixalate’s Children’s Privacy Index for Mobile Advertising Sellers: December 2023 →](https://www.pixalate.com/blog/december-2023-childrens-privacy-index-for-mobile-advertising-sellers)

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# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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