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Pixalate Week in Review: Jan. 30 - Feb. 3, 2023

Feb 3, 2023 4:00:00 PM

This week's review of ad fraud and privacy in the digital advertising space:

Pixalate Announces December 2022 Top Programmatic Ad Sellers (SSPs) By Market Share for Connected TV Across Roku And Amazon Fire TV Platforms

Danny - Blog Graphics-1

Pixalate released its December 2022 CTV Supply Side Platform (SSP) Market Share Report. The monthly Pixalate CTV SSP Market Share report ranks programmatic advertising Sell Side Platforms (SSPs) by their estimated market share for key CTV platforms. Read the full blog here.

Pixalate Enhances Ad Fraud Detection Platform To Flag Fraudulent Behavior Within iCloud Private Relay Traffic, 21% of US Safari Traffic Impacted in Q4 2022

Danny - Blog Graphics (1)

This week, Pixalate released new iCloud Private Relay (iCPR) IVT detection features in the Pixalate Analytics dashboard to help clients measure their exposure to iCPR traffic. We found 21% of US mobile and desktop Safari traffic in Q4 2022 was associated with iCloud Private Relay traffic. Find out more about the new product update here.

Pixalate Finds 1.8MM+ ‘Abandoned’ Mobile Apps in Google and Apple Stores In Q4 2022

Pixalate - Q4 2022 Abandoned Mobile Apps Report

Pixalate also released the Abandoned Mobile Apps Report: Q4 2022, showing that over 1.8MM+ apps between the Google Play Store and Apple App Store appear to have been “abandoned,” meaning that they haven’t been updated in over two years. Find out more here.

Connected TV App Manual Review under COPPA Rule: ‘Guava Juice’

Children’s Online Privacy Compliance Review Series_Guava Juice

Pixalate continued its Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed 'Guava Juice' from the Fire TV and Roku Channel Stores. You can read the full review here.

Connected TV App Manual Review under COPPA Rule: ‘People Are Awesome’

Children’s Online Privacy Compliance Review Series_People Are Awesome

This week we also reviewed 'People Are Awesome' from the Fire TV Store and Roku Channel Stores. Read the full review here.

Pixalate Releases January 2023 CTV App Spoofing Report for Roku, Amazon Fire TV: Tubi, Fox News, and Bally Sports Hit Hardest


Pixalate also released the January 2023 CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the Connected TV (CTV) open programmatic advertising marketplace.. Find out more here.

Industry news:

Attorney General Bonta Focuses on Mobile Applications’ Compliance with the California Consumer Privacy Act

The Attorney General, Rob Bonta announced an investigative sweep, sending letters to businesses with mobile apps that fail to comply with the California Consumer Privacy Act (CCPA).“In California, consumers have the right to stop the sale of their personal information, and my office is working tirelessly to make sure that businesses recognize and process consumers’ opt-out requests,” Attorney General Bonta also launched an online tool that allows consumers to directly notify businesses that may have violated the CCPA.

Ad Agencies: It’s Time to Help Resolve Our Privacy Issues

Interactive Advertising Bureau CEO David Cohen has drawn pushback from Capitol Hill and the advertising community for some tough talk about privacy at IAB’s annual leadership conference last week, with a couple of major ad association’s taking part of the blame for the current problems and suggesting it was time for the industry to clean up its own messes and do better going forward.

Cohen told Next TV that his goal was to unite, not divide.

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