This week's review of ad fraud and privacy in the digital advertising space:
Pixalate’s January 2023 Mobile App Spoofing Report For Apple and Google App Stores
Pixalate released its January 2023 Mobile App Spoofing Report as a part of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace. Read the full blog here.
Pixalate Report Finds 1.8MM+ ‘Abandoned’ Mobile Apps Across Google, Apple in Q4 2022
Pixalate’s recent Q4 2022 Abandoned Mobile Apps Report provides an in-depth analysis of abandoned apps across the Google and Apple app stores. “Abandoned” means the app has not received an update in over two years. This week, we take a look at the overall combined figures of abandoned mobile apps across the Google Play and Apple App stores in 2022.
Mobile App Manual Review under COPPA Rule: ‘Smash Diy Slime - Fidget Slimy’
Mobile App Manual Review under COPPA Rule: ‘Baseball Boy’
This week we also reviewed 'Baseball Boy' from the Apple and Google App Stores. Read the full review here.
Mobile App Manual Review under COPPA Rule: 'Talking Emily Baby'
We also reviewed 'Talking Emily Baby' from the Apple and Google App Stores this week. Read the full review here.
Connected TV App Manual Review under COPPA Rule: ‘Jungle Adventures’
Last up from our app reviews this week, we reviewed 'Jungle Adventures' from the Amazon Fire TV and Roku Channel Stores. Read the full review here.
Pixalate in the news:
Change Makers Magazine cited Pixalate's research in their article titled "Abandoned apps and games: a security risk." Change Makers said: “Abandoned”, obsolete, unused and potentially dangerous applications and games. There are more than one and a half million apps that have not been updated for at least two years on the main digital stores, the App Store and the Google Play Store: according to the data collected by Pixalate, a company that deals with analysis of the mobile market".
MediaPost also cited research by Pixalate in "Abandoned Mobile Apps Cost Advertisers $29M In 2022". MediaPost said: "The number of abandoned mobile apps across the Google Play and Apple App stores rose by 10% last year — including 6% between Q3 and Q4 alone — to reach 1.86 million, according to Pixalate data."
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”