--- title: "Pixalate Week in Review: December 12 - 16, 2022" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from December 12 - 16, 2022. image: https://www.pixalate.com/hubfs/Piotr%20-%20Blog%20Graphics-2.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 2 min read # Pixalate Week in Review: December 12 - 16, 2022 Written by [Liz Margolis](https://www.pixalate.com/blog/author/liz-margolis) Dec 16, 2022 3:30:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## Sideloaded CTV Apps: Pixalate study finds traffic coming from apps not in official Amazon Fire TV app store almost doubled over the first three quarters of 2022 compared to previous year ![Sideloaded Apps_Cover Graphic_V4 (1)](https://www.pixalate.com/hs-fs/hubfs/Sideloaded%20Apps_Cover%20Graphic_V4%20(1).png?width=735&height=414&name=Sideloaded%20Apps_Cover%20Graphic_V4%20(1).png) Pixalate released its [Q3 2022 Sideloaded Connected TV (CTV) Apps Report](https://www.pixalate.com/top-25-sideloaded-apps-amazon-fire-tv-and-other-platforms?hsCtaTracking=f48de55b-5c94-4f6e-9d8e-6c49a504436b%7C07b4c189-6f86-410f-ac68-4f47536972f7), defining sideloaded apps as apps that are downloaded and installed on a device but not from the device's official app store. This new study found nearly 100% YoY increase in programmatic ad traffic coming from these sideloaded apps on Amazon Fire TV devices, which are apps not found in the official Amazon Fire TV app store. Check out more findings in our [full blog post](https://www.pixalate.com/blog/top-25-sideloaded-apps-amazon-fire-tv-and-other-platforms). ## Mobile App Manual Review under COPPA Rule: ‘Avatar Maker: Cats 2’ **![Children’s Online Privacy Compliance Review Series_Avatar Maker_ Cats 2](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Avatar%20Maker_%20Cats%202.png?width=724&height=407&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Avatar%20Maker_%20Cats%202.png)** Pixalate continued its [Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq) series, containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. This week we reviewed Avatar Maker: Cats 2 in both the Google Play and Apple App stores. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to each app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children). Read the full review [here](https://www.pixalate.com/blog/app-review-series-avatar-maker-cats-2). ## Mobile App Manual Review under COPPA Rule: ‘Hairstyles Step by Step’ **![Children’s Online Privacy Compliance Review Series_Hairstyles step by step](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Hairstyles%20step%20by%20step.png?width=733&height=412&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series_Hairstyles%20step%20by%20step.png)** This week we also reviewed Hairstyles Step by Step in the Google Play Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to each app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children). Read the full review [here](https://www.pixalate.com/blog/app-review-series-hairstyles-step-by-step). ## Pixalate Q2 2022 IVT Benchmarks: CTV Ad Fraud Reaches 24% in the UK **![image1-Dec-13-2022-06-47-49-2830-PM](https://www.pixalate.com/hs-fs/hubfs/image1-Dec-13-2022-06-47-49-2830-PM.png?width=721&height=405&name=image1-Dec-13-2022-06-47-49-2830-PM.png)** Pixalate published the[ Q2 2022 Invalid Traffic (IVT) Benchmarks](https://www.pixalate.com/q2-2022-ivt-benchmarks-report) report last month, describing IVT distribution in programmatic advertising impressions. It covered a wide variety of data points, so we decided we would break it down further and highlight some interesting findings. This week we looked at the top ten countries with the highest IVT rates on Connected TV (CTV) apps. What we found was that the UK had the highest CTV open programmatic IVT rate in Q2 2022, at 24%. Traffic from the U.S. had an IVT rate of 17%. Find out more in our [blog post.](https://www.pixalate.com/blog/q2-2022-ivt-benchmarks-ctv-ad-fraud-rates) [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/feaacb4d-c09b-4ce5-8e51-4bee67d400c1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/feaacb4d-c09b-4ce5-8e51-4bee67d400c1)   ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Sideloaded CTV Apps: Pixalate study finds traffic coming from apps not in official Amazon Fire TV app store almost doubled over the first three quarters of 2022 compared to previous year](https://www.pixalate.com/blog/top-25-sideloaded-apps-amazon-fire-tv-and-other-platforms) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Q2 2022 IVT Benchmarks: IVT 2x More Likely on Roku Apps Without App-Ads.txt →](https://www.pixalate.com/blog/q2-2022-ivt-benchmarks-ctv-apps-with-app-ads.txt) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/december-16-2022-weekly-update#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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