---
title: "Pixalate Week in Review: November 27 - December 1, 2023"
description: Pixalate reviews news from November 27 - December 1, 2023, in the ad tech space through the lens of privacy, market research, and ad fraud.
image: https://www.pixalate.com/hubfs/Dec.%201%2c%202023.png
---

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 2 min read

# Pixalate Week in Review: November 27 - December 1, 2023

 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate)

 Dec 1, 2023 12:00:00 PM

This week's review of ad fraud and privacy in the digital advertising space:

## Q3 2023 Global Seller Trust Indexes

![Q3 2023 Seller Trust Indexes Cover](https://www.pixalate.com/hs-fs/hubfs/Q3%202023%20Seller%20Trust%20Indexes%20Cover.png?width=781&height=439&name=Q3%202023%20Seller%20Trust%20Indexes%20Cover.png)

This week, Pixalate released the Q3 2023 Global Seller Trust Indexes, the comprehensive global seller quality ratings and rankings for programmatic advertising sold on Roku, Amazon Fire TV, and Samsung devices, as well as mobile apps available for download in the Google Play Store and Apple App Store, and across desktop and mobile web.

Access all the rankings:

- [CTV Seller Trust Index - Roku](https://ratings.pixalate.com/rankings/ctv/seller-trust-index/Roku/)
- [CTV Seller Trust Index - Samsung](https://ratings.pixalate.com/rankings/ctv/seller-trust-index/Samsung/)
- [CTV Seller Trust Index - Amazon](https://ratings.pixalate.com/rankings/ctv/seller-trust-index/Amazon/)
- [Mobile Seller Trust Indexes](https://ratings.pixalate.com/rankings/app/seller-trust-index/)
- [Web Seller Trust Index - U.S. rankings](https://ratings.pixalate.com/rankings/domain/seller-trust-index/US/20230901)
- [Web Seller Trust Index - non-U.S. rankings](https://ratings.pixalate.com/rankings/domain/seller-trust-index/NON-US/20230901)

## CTV and Mobile App Reviews

![COPPA Manual Review Series Fast Like a Fox](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Review%20Series%20Fast%20Like%20a%20Fox.png?width=781&height=439&name=COPPA%20Manual%20Review%20Series%20Fast%20Like%20a%20Fox.png)

Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) published three new manual reviews this week where they assess an app’s child-directedness:

- [Anger of stick 5 : zombie](https://www.pixalate.com/blog/app-review-series-anger-of-stick-5-zombie)
- [Alice in Puzzleland](https://www.pixalate.com/blog/app-review-series-alice-in-puzzleland)
- [Fast like a Fox](https://www.pixalate.com/blog/app-review-series-fast-like-a-fox)

You can search Pixalate's full catalogue of reviews in our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews)

## *Industry News*

## ![](https://www.pixalate.com/hs-fs/hubfs/image-png-Dec-01-2023-02-58-06-0343-PM.png?width=322&height=149&name=image-png-Dec-01-2023-02-58-06-0343-PM.png)

Assembly Bill 466, also known as the Wisconsin Data Privacy Act (WDPA), was passed by the Wisconsin State Assembly on November 14, 2023, after its third reading. The bill has been forwarded to the Wisconsin State Senate for approval. If the senate approves it and the governor signs it, the WDPA will come into effect on January 1, 2025. The WDPA is modeled after other comprehensive state consumer privacy laws, such as those in Virginia, Colorado, and Connecticut, which are currently in force.

Foley & Lardner LLP covered the passing of the bill in this [press release](https://www.foley.com/insights/publications/2023/11/wisconsin-state-assembly-data-privacy-act/)

## *Pixalate at GTC, China*

## ![GTC 2023 Blog & Linkedin Graphic](https://www.pixalate.com/hs-fs/hubfs/GTC%202023%20Blog%20%26%20Linkedin%20Graphic.png?width=924&height=484&name=GTC%202023%20Blog%20%26%20Linkedin%20Graphic.png)

Next week, Team Pixalate will be attending the Global Traffic Conference Conference on the 5th & 6th of December, in Shenzhen, China. We will be discussing Pixalate’s innovative solutions in ad fraud protection and privacy compliance analytics. Learn more from one of our team members at Booth 7B26 - Hall 7.

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[← Pixalate's COPPA Manual Reviews: ‘Anger of stick 5 : zombie'](https://www.pixalate.com/blog/app-review-series-anger-of-stick-5-zombie)

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[Pixalate's Mobile Publisher Trust Index for November 2023: TopSpeed: Drag & Fast Racing and The Weather Channel are the Top Ad-Supported Apps on the Google & Apple App Stores in North America →](https://www.pixalate.com/blog/mobile-publisher-trust-index-november-2023)

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### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025)

 Jun 6, 2025 1:00:13 PM |

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# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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