--- title: Pixalate's 2019 OTT Ad Fraud Guide description: Invalid traffic (IVT) and ad fraud pose a legitimate threat to the fast-growing Connected TV and over-the-top (OTT) advertising space. Per Pixalate, OTT invalid traffic (IVT) rates are 19%. Pixalate has compiled the 2019 OTT Ad Fraud Guide to serve as a valuable resource for the entire ad industry. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/ad-fraud-in-ott-2019-guide.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/ad-fraud-in-ott-2019-guide.png) [Thought Leadership](https://www.pixalate.com/blog/topic/thought-leadership) | [CTV](https://www.pixalate.com/blog/topic/ctv) | 1 min read # Pixalate's 2019 OTT Ad Fraud Guide Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Dec 19, 2018 11:55:19 AM Connected TV and over-the-top (OTT) advertising was one of the hottest topics in 2018, and we expect it to take center stage once again in 2019. Per [MediaPost](https://www.mediapost.com/publications/article/323588/connected-tv-ad-spend-poised-to-hit-82-billion-i.html), citing Tru Optik estimates, OTT ad spend is projected to rise 62% in 2019 (to $13.3 billion) before climbing another 51% to reach $20.1 billion by 2020. However, ad fraud poses a legitimate threat to the burgeoning space. Pixalate measures OTT invalid traffic (IVT) rates of 19% globally and 18% in the U.S. To help marketers safely navigate the CTV/OTT ecosystem — one that is rife with [myths and misconceptions](https://digiday.com/marketing/advertisers-think-just-like-buying-digital-myths-connected-tv-advertising/) — Pixalate has compiled the [2019 OTT Ad Fraud Guide](https://pixal.at/2EBxAco) to serve as a valuable resource for the entire ad industry. [![Download the Guide](https://no-cache.hubspot.com/cta/default/2364596/d2afccd7-e801-43bf-93e7-c6a2d635dfb5.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d2afccd7-e801-43bf-93e7-c6a2d635dfb5) ### **Pixalate's 2019 OTT Ad Fraud Guide includes:** - The latest figures and estimates on the growth of CTV/OTT advertising - The current state of OTT ad fraud - Myth vs. Reality in OTT - A breakdown of server-side ad insertion (SSAI) - What is it? How is it used? How can it be abused? What is being done about it? - Forecasting how much money is at risk to OTT ad fraud - Why OTT ad fraud schemes are harder to detect - Key definitions in Connected TV/OTT - And more At Pixalate, we know that Connected TV/OTT has become a vital channel for every marketer. But the only way for these growing investments to be successful is if marketers have the confidence they are buying legitimate audiences and valid inventory. That's why, in 2018, Pixalate became the first company to receive [MRC accreditation for OTT video invalid traffic detection and filtration](https://www.pixalate.com/mrc-accreditation-ott-invalid-traffic-detection-filtration). Pixalate is now the first fraud detection provider accredited by the MRC for sophisticated invalid traffic (SIVT) detection and filtration [across desktop and mobile web, mobile in-app, video, and OTT](https://www.pixalate.com/12-new-mrc-accreditations-desktop-mobile-app-ott-ad-fraud). Education is paramount, and our [2019 OTT Ad Fraud Guide](https://pixal.at/2EBxAco) brings the industry up to speed on everything they need to know about ad fraud in CTV/OTT. [![Download the Guide](https://no-cache.hubspot.com/cta/default/2364596/d2afccd7-e801-43bf-93e7-c6a2d635dfb5.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d2afccd7-e801-43bf-93e7-c6a2d635dfb5) *Want more data-driven insights? Sign up for our blog! * ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Vidstart Partners with Pixalate for Ad Fraud and Risk Prevention](https://www.pixalate.com/blog/vidstart-partnership-ad-fraud-prevention) [** ](https://www.pixalate.com/blog) Next Story [2019 ad fraud predictions →](https://www.pixalate.com/blog/2019-ad-fraud-predictions) ## You May Also Like These Stories on Thought Leadership [![](https://www.pixalate.com/hubfs/Q%26A%20with%20Krush%20Media%20-%20cover.png) ](https://www.pixalate.com/blog/krush-media-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Steven Slaughter, Head of Ad Ops & Yield at Krush Media, on managing a clean CTV and Mobile Ad Supply Chain](https://www.pixalate.com/blog/krush-media-qa) Jun 27, 2023 12:00:00 PM | 4 min read [![](https://www.pixalate.com/hubfs/Q%26A%20with%20Screencore%20-%20cover.png) ](https://www.pixalate.com/blog/screencore-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Jess Okan, Co-founder and CEO of Screencore, on strategies for minimizing ad fraud in the connected TV ecosystem](https://www.pixalate.com/blog/screencore-qa) May 30, 2023 7:00:00 AM | 6 min read [![](https://www.pixalate.com/hubfs/Oleksandra%20Kazantseva.png) ](https://www.pixalate.com/blog/bizzclick-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Oleksandra Kazantseva, Head of Programmatic at BizzClick, on transparency, trust, and security](https://www.pixalate.com/blog/bizzclick-qa) Apr 17, 2023 2:00:00 PM | 4 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/connected-tv-ott-ad-fraud-guide-2019#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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