--- title: Q&A with Trent Staley, President of Cast Iron Media, on securing transparency for brands in the world of sports description: Pixalate spoke with Trent Staley, President at Cast Iron Media on Campaign tracking and securing transparency for brands in the world of sports image: https://www.pixalate.com/hubfs/Trent%20Staley%20Q%26A%20Protecting%20clients%20against%20ad%20fraud.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) | [Thought Leadership](https://www.pixalate.com/blog/topic/thought-leadership) | [CTV](https://www.pixalate.com/blog/topic/ctv) | 3 min read # Q&A with Trent Staley, President of Cast Iron Media, on securing transparency for brands in the world of sports Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jun 28, 2022 1:45:00 PM ![Trent Staley Q&A Protecting clients against ad fraud](https://www.pixalate.com/hs-fs/hubfs/Trent%20Staley%20Q%26A%20Protecting%20clients%20against%20ad%20fraud.png?width=646&name=Trent%20Staley%20Q%26A%20Protecting%20clients%20against%20ad%20fraud.png) [Pixalate](https://blog.pixalate.com) spoke with Trent Staley, President at Cast Iron Media, about campaign tracking and securing transparency for brands in the world of sports.![Trent Staley Cast Iron Media](https://www.pixalate.com/hs-fs/hubfs/Trent%20Staley%20Cast%20Iron%20Media.jpg?width=175&name=Trent%20Staley%20Cast%20Iron%20Media.jpg) ##### **About Trent Staley:** A competitor at heart, Trent Staley has been involved in sports his entire life. As an athlete, he pursued swimming success and served on the USA Swimming Board of Directors for six years, following his collegiate career at the University of Southern California. Professionally, he spent close to a decade at NASCAR where he worked across entertainment marketing, race track management &  marketing, and corporate partnerships. In 2019, Staley left the motorsports league for an opportunity to work across a wider range of sports and he now serves as President of Cast Iron Media, a dynamic, rapidly growing, marketing and media solutions company focused on live games. See the full Q&A below: ### **Pixalate: What solutions does Cast Iron Media offer?** Trent Staley: At Cast Iron Media, we help brands activate their sports media and marketing strategies at a local, regional or national level. While we have relationships with leagues, teams and venues that allow us to provide bespoke solutions to our clients, our primary focus is on media, delivered direct-to-consumer via Connected TV. The migration from linear to CTV is happening rapidly and we’ve proven to be a great partner to those who are seeking highly engaged sports fans. **Pixalate: Tell us about what your Partners are looking for with Cast Iron? Agencies? Brands?** Trent Staley: In general, our partners - be them agencies or client direct - are looking to capture the attention of sports fans as they are enjoying their favorite pastime. As noted, the way we most often help them accomplish this is through ads delivered during live games on OTT with a focus on Connected TVs. We also activate in-venue and through influencer campaigns, providing our partners with target audience surround sound. ![Trent Staley Q&A Cast Iron Media](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Trent%20Staley%20Q%26A%20Cast%20Iron%20Media.png?width=900&name=Trent%20Staley%20Q%26A%20Cast%20Iron%20Media.png) ### **Pixalate: How does Cast Iron Media use Pixalate’s Analytics tools to add value to their partners?** Trent Staley: There are a lot of complexities with delivering ads into live games. When systems break it can cause challenges downstream. [Pixalate](https://www.pixalate.com/reports#mobile) Analytics allows us to stay ahead of issues and allows us to protect our clients interests in near real time. We use Pixalate Analytics to stay ahead of potential issues and protect our client's interests in near real-time. Delivery and communication are essential, and we utilize every tool that allows us to do that best. ### **Pixalate: What are the key differences between platforms in delivering a quality inventory to advertisers? Across CTV and Linear TV partners?** Trent Staley: TV is pretty straightforward - get ad, run ad. In [CTV](https://www.pixalate.com/global-connected-tv-ad-supply-chain-trends-report-h1-2021), distribution deals can send your ad on a journey of rights holders and ensuring industry compliance across that journey can be difficult. Partnering with a platform like Pixalate allows us to navigate with a sense of safety knowing that we are doing everything that we can to protect our partners, many of whom come from a linear background and are new to the CTV space. ### **Pixalate: Which trends do you consider as possibly the most influential on the future of programmatic advertising?** Trent Staley: It will be interesting to see how [privacy](https://www.pixalate.com/google-apple-coppa-mobile-apps-privacy-scorecard-q4-2021)/tracking continues to evolve. One would think that with time, accuracy will improve, however that may not be the case if privacy controls continue to impair the ability to understand who is on the other end of the Connected TV set. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: June 20 - 24, 2022](https://www.pixalate.com/blog/june-24-2022-weekly-update) [** ](https://www.pixalate.com/blog) Next Story [The Health and Location Data Protection Act: What It Would Mean For Advertisers →](https://www.pixalate.com/blog/health-and-location-data-protection-act-what-it-would-mean-for-advertisers) ## You May Also Like These Stories on Case Studies [![](https://www.pixalate.com/hubfs/Q%26A%20with%20Krush%20Media%20-%20cover.png) ](https://www.pixalate.com/blog/krush-media-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Steven Slaughter, Head of Ad Ops & Yield at Krush Media, on managing a clean CTV and Mobile Ad Supply Chain](https://www.pixalate.com/blog/krush-media-qa) Jun 27, 2023 12:00:00 PM | 4 min read [![](https://www.pixalate.com/hubfs/Q%26A%20with%20Screencore%20-%20cover.png) ](https://www.pixalate.com/blog/screencore-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Jess Okan, Co-founder and CEO of Screencore, on strategies for minimizing ad fraud in the connected TV ecosystem](https://www.pixalate.com/blog/screencore-qa) May 30, 2023 7:00:00 AM | 6 min read [![](https://www.pixalate.com/hubfs/Oleksandra%20Kazantseva.png) ](https://www.pixalate.com/blog/bizzclick-qa) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) ### [Q&A with Oleksandra Kazantseva, Head of Programmatic at BizzClick, on transparency, trust, and security](https://www.pixalate.com/blog/bizzclick-qa) Apr 17, 2023 2:00:00 PM | 4 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/cast-iron-media-qa#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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