Pixalate will be at Mobile World Congress 2019 to update you on the latest trends in mobile app ad fraud, which is threatening the growing mobile ad spend in Europe. Per eMarketer, mobile ad spend in the EU-5 and Western European is expected to rise over 17% in 2019.
Tappx, a mobile app advertising platform, recently partnered with Pixalate to increase the quality of its platform without sacrificing reach.
We are showcasing our success together at MWC 2019 with this case study.
Our mobile in-app case study covers:
Why Tappx chose Pixalate, a mobile-first partner
How Tappx implemented Pixalate's tech to block ad fraud
The tangible results of Tappx's dedicated anti-ad fraud strategy
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”