--- title: "Case Study: Tappx teams with Pixalate to improve mobile in-app ad quality" description: Tappx, a mobile app advertising platform, recently partnered with Pixalate to increase the quality of its platform without sacrificing reach. Advertisers have a zero-tolerance policy when it comes to mobile in-app ad fraud. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Screen%20Shot%202019-02-21%20at%2012.38.40%20PM.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Screen%20Shot%202019-02-21%20at%2012.38.40%20PM.png) [Case Studies](https://www.pixalate.com/blog/topic/case-studies) | [Mobile](https://www.pixalate.com/blog/topic/mobile) | [Thought Leadership](https://www.pixalate.com/blog/topic/thought-leadership) | 1 min read # Case Study: Tappx teams with Pixalate to improve mobile in-app ad quality Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Feb 26, 2019 9:00:00 AM Pixalate will be at [Mobile World Congress 2019](https://www.pixalate.com/visit-pixalate-mobile-world-congress-mwc-2019) to update you on the latest trends in mobile app ad fraud, which is threatening the growing mobile ad spend in Europe. Per [eMarketer](http://www.emarketer.com), mobile ad spend in the EU-5 and Western European is expected to rise over 17% in 2019. ![Mobile Ad Spending Growth](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Mobile%20Ad%20Spending%20Growth.png?width=300&name=Mobile%20Ad%20Spending%20Growth.png) Tappx, a mobile app advertising platform, recently [partnered with Pixalate](https://info.pixalate.com/tappx-mobile-app-advertising-case-study) to increase the quality of its platform without sacrificing reach. We are showcasing our success together at MWC 2019 with this [case study](https://info.pixalate.com/tappx-mobile-app-advertising-case-study).[![See the Case Study](https://no-cache.hubspot.com/cta/default/2364596/8e03e38c-e7e1-4a81-b902-d19d8e204501.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8e03e38c-e7e1-4a81-b902-d19d8e204501) **Our mobile in-app case study covers:** - Why Tappx chose Pixalate, a mobile-first partner - How Tappx implemented Pixalate's tech to block ad fraud - The tangible results of Tappx's dedicated anti-ad fraud strategy Download the [full case study](https://info.pixalate.com/tappx-mobile-app-advertising-case-study). ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Android gaming apps account for over 50% of the top 10 most popular for advertisers in Q4 2018](https://www.pixalate.com/blog/mobile-advertising-trends-top-android-phone-apps-q4-2018) [** ](https://www.pixalate.com/blog) Next Story [Fantasy sports apps among most popular for advertisers on iPhones in Q4 2018 →](https://www.pixalate.com/blog/mobile-advertising-trends-top-iphone-apps-q4-2018) ## 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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