--- title: Android gaming apps account for over 50% of the top 10 most popular for advertisers in Q4 2018 description: Pixalate monitors billions of mobile in-app programmatic advertising transactions to identify which apps are trending at any given moment. We analyzed the data to uncover the latest trending apps on Android phones based on video and display advertising. image: https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Display-Android-mobile-top-apps-USA-(Q4-2018).jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/Display-Android-mobile-top-apps-USA-(Q4-2018).jpg) [Mobile](https://www.pixalate.com/blog/topic/mobile) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 2 min read # Android gaming apps account for over 50% of the top 10 most popular for advertisers in Q4 2018 Written by [Tyler Loechner](https://www.pixalate.com/blog/author/tyler-loechner) Feb 25, 2019 7:01:00 AM Pixalate monitors billions of mobile in-app programmatic advertising transactions to identify which apps are trending at any given moment. We publish quarterly updates on trending apps across iOS (phones and tablets) and Android (phones and tablets).  This post highlights the top 10 trending Android phone apps in the United States, based on display and video programmatic advertising volume, in Q4 2018. To see the most recent top 30 apps, download the list here: [![Download the List](https://no-cache.hubspot.com/cta/default/2364596/f7cf2121-a3e4-423c-acbd-1126a7da1160.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f7cf2121-a3e4-423c-acbd-1126a7da1160) **Key takeaways:**** ** - Games still reign supreme: 6 of the top 10 Android phone apps in terms of programmatic video advertising are in the Games category - There’s a lot of overlap: 6 of the top 10 Android phone display apps are also in the top 10 for video ### **Trending Android phone apps for display advertising (Q4 2018)** **![Display-Android-mobile-top-apps-USA-(Q4-2018)](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Display-Android-mobile-top-apps-USA-(Q4-2018).jpg?width=600&name=Display-Android-mobile-top-apps-USA-(Q4-2018).jpg)** - [Wordscapes](https://play.google.com/store/apps/details?id=com.peoplefun.wordcross) was the top app for Android phone display advertising and the No. 3 app for video - Four puzzle-based games ranked in the top 10: Wordscapes, [Pixel Art](https://play.google.com/store/apps/details?id=com.europosit.pixelcoloring&hl=en_US), [Wheel of Fortune](https://play.google.com/store/apps/details?id=com.scopely.wheeloffortune&hl=en_US), and [Jigsaw Puzzle](https://play.google.com/store/apps/details?id=com.criticalhitsoftware.jigsawpuzzle&hl=en_US) - One Tools app ([Call Recorder](https://play.google.com/store/apps/details?id=call.recorder.automatic.acr&hl=en_US)) and one Productivity app ([Alarmy](https://play.google.com/store/apps/details?id=droom.sleepIfUCan&hl=en_US)) ranked in the top 10 ### **Trending Android phone apps for video advertising (Q4 2018)**   - [LINE WEBTOON](https://play.google.com/store/apps/details?id=com.naver.linewebtoon) ranked No. 2 for video advertising on Android phones in Q4; it ranked in the top 10 for display as well - [Text free](https://play.google.com/store/apps/details?id=com.pinger.textfree&hl=en_US) ranked fourth for both video and display on Android phones; it was the only social-based app in the top 10 - Six [Games](https://play.google.com/store/apps/category/GAME) apps made the top 10 for Android phone video advertising in Q4  To see the most recent top 30 apps, download the list here: [![Download the List](https://no-cache.hubspot.com/cta/default/2364596/f7cf2121-a3e4-423c-acbd-1126a7da1160.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f7cf2121-a3e4-423c-acbd-1126a7da1160) Want more information about trending apps? See our [App Trends Reports](https://www.pixalate.com/trends/), which reveal the latest trending apps based on a variety of key signals important to advertisers, including [Breakout App](https://pixalate.com/trends/#breakout), [Viewability](https://pixalate.com/trends/#viewability), [Unique Visitor](https://pixalate.com/trends/#unique-visitors), [Active User](https://pixalate.com/trends/#active-users), [Incentivized App](https://pixalate.com/trends/#active-users), [Downloads](https://pixalate.com/trends/#downloads), and [Share of Voice](https://pixalate.com/trends/#sov). *Note: **Any reference to "top" or "trending" apps refers solely to an app's Share of Voice of programmatic advertising impressions as measured by Pixalate.* *DISCLAIMER: Pixalate's Android phone App Trends reports present ratings and rankings for the top Android  phone apps according to a number of categories. These categories reflect Pixalate's opinions with respect to factors that Pixalate believes will be of value to purchasers or sellers of in-app digital advertising inventory, advertisers and agencies representing advertisers, and publishers of such apps or competitive offerings. The scores or ratings in each category reflect Pixalate’s opinions regarding the performance of each Android phone application with respect to each particular category. The rankings reflect Pixalate's opinions regarding the relative performance of each Android phone application with respect to these categories. Pixalate's opinions are just that – opinions, not facts or guarantees – but they are grounded in its proprietary technology and analytics, which Pixalate is continuously evaluating and updating.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: February 18 - 22, 2019](https://www.pixalate.com/blog/programmatic-ad-fraud-news-week-in-review-february-22-2019) [** ](https://www.pixalate.com/blog) Next Story [Case Study: Tappx teams with Pixalate to improve mobile in-app ad quality →](https://www.pixalate.com/blog/case-study-tappx-mobile-in-app-quality) ## You May Also Like These Stories on Mobile [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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