This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the Q2 2023 Supply-Side Platform (SSP) Global Market Share Rankings for mobile apps. The rankings feature the top SSPs by open programmatic advertising market share for apps across the Google Play Store and Apple App Store. You can find out more in this blog, and access the reports below:
We released the July 2023 Mobile App Spoofing Reports for the Apple and Google, where we highlight this unique form of invalid traffic (IVT, including “ad fraud”) across the mobile open programmatic advertising marketplace. Find out more in the Apple blog and the Google blog, and access the reports here:
Pixalate's Trust & Safety Advisory Board published five new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
This week, Reuters covered TikTok's recent announcement that they plan to introduce measures in line with the EU's Digital Services Act, in their article titled "TikTok unveils new measures ahead of EU Digital Services Act"
The idea is based around the necessity to ensure a safe online experience for users of the platform.
Reuters quoted Thierry Breton, EU Industry Chief:
"TikTok is dedicating significant resources to compliance.. ..now it's time to accelerate to be fully compliant"
Find out more here
