This week's review of ad fraud and privacy in the digital advertising space:
Pixalate today released the Q4 2023 CTV Bundle ID Mapping Report for Samsung Smart TV, Apple TV, Amazon Fire TV, and Roku, providing comprehensive insights into the variations and scale within the CTV Bundle ID ecosystem throughout Q4 2023. Download the reports below:
We published the Q4 2023 Global Free Ad-Supported Television (FAST) Apps Rankings and Traffic Analysis Report for Samsung Smart TV, Apple TV, Amazon Fire TV, and Roku. Our data science team analyzed 6+ billion open programmatic ad transactions across 13k+ CTV Bundle IDs, which map to 6k+ unique CTV apps.
Pixalate's Trust & Safety Advisory Board regularly publish manual reviews where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
The FTC is conducting a new investigation into TikTok, focusing on data access by China-based engineers and the platform's protection of children's privacy and security. This probe was prompted by concerns over remote data access and potential violations of COPPA. The Biden administration has threatened to ban TikTok from US app stores if ByteDance does not sell it to a US buyer. The FTC's scrutiny could lead to legal action against the company for failing to comply with privacy regulations.
Read the news in full in CPO Magazine's press release
