--- title: "Pixalate Week in Review: April 21 - April 25, 2025" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from April 21 - April 25, 2025. image: https://www.pixalate.com/hubfs/Apr%2024%2c%202025.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 3 min read # Pixalate Week in Review: April 21 - April 25, 2025 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Apr 25, 2025 7:42:51 AM Discover the latest in programmatic research in Pixalate's weekly recap. ## Made-for-Advertising (MFA) Benchmarks - Q1 2025 [![Made for Advertising (MFA) CTV Benchmarks Report - Q1 2025 - Global](https://www.pixalate.com/hs-fs/hubfs/Made%20for%20Advertising%20(MFA)%20CTV%20Benchmarks%20Report%20-%20Q1%202025%20-%20Global.png?width=420&height=236&name=Made%20for%20Advertising%20(MFA)%20CTV%20Benchmarks%20Report%20-%20Q1%202025%20-%20Global.png)](https://www.pixalate.com/made-for-advertising-websites-report)$778M+ was spent on MFA content in Q1 2025, down from $950M+ in Q4 2024. MFA sites often employ intrusive ad tactics, resulting in poor advertising-to-attention ratios. Pixalate’s Q1 2025 MFA Benchmarks Reports analyze ad trends across MFA websites, mobile apps, and CTV apps.   The reports offer insights into ad spend, invalid traffic, ad fraud, and other key metrics. Unlike crawl-based approaches, which can be gamed, Pixalate identifies MFA content through observed global traffic patterns.   **Key Findings (Q1 2025):** - **10%** of global open programmatic web ad spend—approximately **$701M**—went to domains identified as MFAs. - An estimated **$64 million** in open programmatic ad spend was directed to MFA mobile apps. - An estimated **$13 million** went to MFA CTV apps. **Download the latest reports here:**   [![Web Domains](https://no-cache.hubspot.com/cta/default/2364596/c0bdc893-778c-48f8-aaab-4c8398244c82.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c0bdc893-778c-48f8-aaab-4c8398244c82)    [![Mobile Apps](https://no-cache.hubspot.com/cta/default/2364596/81500e12-97ae-4b4d-9564-b140eb8ddac1.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/81500e12-97ae-4b4d-9564-b140eb8ddac1)    [![Connected TV (CTV)](https://no-cache.hubspot.com/cta/default/2364596/80693b54-f5fe-4fb2-9653-2fbf326409cc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/80693b54-f5fe-4fb2-9653-2fbf326409cc) --- ## Connected TV (CTV) Malformed and Fraudulent Bundle IDs Risk Reports - Q1 2025 [![Q1 2025 Malformed and Fraudulent CTV Bundle IDs Risk Report - Roku](https://www.pixalate.com/hs-fs/hubfs/Q1%202025%20Malformed%20and%20Fraudulent%20CTV%20Bundle%20IDs%20Risk%20Report%20-%20Roku.png?width=420&height=236&name=Q1%202025%20Malformed%20and%20Fraudulent%20CTV%20Bundle%20IDs%20Risk%20Report%20-%20Roku.png)](https://www.pixalate.com/connected-tv-ctv-malformed-and-fraudulent-bundle-ids-risk-report-for-roku) **Only 33% of Bundle IDs across Apple TV traffic used actual App Store IDs in Q1 2025, requiring the remaining traffic to be mapped.** The Q1 2025 CTV Malformed and Fraudulent Bundle IDs Risk Reports include a detailed analysis of the global state of non-standard and malformed Bundle IDs in the open programmatic advertising supply chain.   Our team analyzed 2B+ transactions across 14k+ CTV Bundle IDs linked to 6k+ unique CTV apps on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV traffic in March 2025. **Read the latest reports here:**   **[![Roku](https://no-cache.hubspot.com/cta/default/2364596/3d8aaf89-2da7-458a-867d-6408e8228d5a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/3d8aaf89-2da7-458a-867d-6408e8228d5a)    [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/8f05b41a-3eeb-413e-9cdf-788265b4c19d.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8f05b41a-3eeb-413e-9cdf-788265b4c19d)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/d35c8a56-1bbf-4bc4-ad0b-caf5f2abbdda.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/d35c8a56-1bbf-4bc4-ad0b-caf5f2abbdda)    [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/27cc2efe-15e4-4e34-bb9f-062f1975d73a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/27cc2efe-15e4-4e34-bb9f-062f1975d73a)** --- ## Monthly Delisted Mobile Apps - March 2025 [![Delisted Mobile Apps Report - Apple App Store - March 2025](https://www.pixalate.com/hs-fs/hubfs/Delisted%20Mobile%20Apps%20Report%20-%20Apple%20App%20Store%20-%20March%202025.png?width=420&height=236&name=Delisted%20Mobile%20Apps%20Report%20-%20Apple%20App%20Store%20-%20March%202025.png)](https://www.pixalate.com/monthly-delisted-mobile-apps-report-apple-app-store) 59K apps were delisted from the Apple App Store, 48K were delisted from Google Play. To track monthly delisting trends in March 2025, our team analyzed 7.6M+ apps across the Apple App Store and Google Play. These reports include delisting trends among apps with detected app-ads.txt files, regional and country-specific insights, and more.   **Download the March 2025 reports here: **   [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/6bcbef38-4cb8-48d5-88e5-e6c66a922484.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6bcbef38-4cb8-48d5-88e5-e6c66a922484)    [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/01f632fb-c8ac-4aa4-89b6-1cd0d99227cf.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/01f632fb-c8ac-4aa4-89b6-1cd0d99227cf) --- ## *Recent and Upcoming Events* ## Meet Pixalate at POSSIBLE Miami - April 28-30, 2025 ## [![possible-2025-thumbnail-v2](https://www.pixalate.com/hs-fs/hubfs/possible-2025/possible-2025-thumbnail-v2.png?width=420&height=219&name=possible-2025-thumbnail-v2.png)](https://www.pixalate.com/possible-2025) Step aboard our private yacht for a refreshing escape from the conference floor. Make waves with like-minded professionals. Explore our market-leading ad fraud protection, privacy, and compliance solutions in a sophisticated and relaxed setting docked across from the Fontainebleau.    **Where to find the Pixalate yacht:** - 4441 Collins Ave, Miami Beach, FL 33140 - Stella Maris Yacht - Meet us on the dock, across the street from Registration at the Fontainebleau   [![Book a meeting](https://no-cache.hubspot.com/cta/default/2364596/7f132f99-78ad-4bd1-a4e8-75274a9b93f3.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7f132f99-78ad-4bd1-a4e8-75274a9b93f3)   ## Pixalate at GTC2025 in Shenzhen, China - April 24-25, 2025 ## ![Screenshot 2025-04-25 at 10.33.17 AM](https://www.pixalate.com/hs-fs/hubfs/Screenshot%202025-04-25%20at%2010.33.17%20AM.png?width=420&height=315&name=Screenshot%202025-04-25%20at%2010.33.17%20AM.png) GTC2025 was an incredible success. The energy at the Futian Convention Center was electric, with innovators and industry leaders from around the world gathering together to shape the future of tech. A big thank you to everyone who stopped by our booth to chat with the Pixalate team: [Alvin Ling](https://www.linkedin.com/in/lingalvin/), [Yee Yin Thor](https://www.linkedin.com/in/yythor/), [Alicia Du](https://www.linkedin.com/in/alicia-d-71b45296/), [Edwin Tan](https://www.linkedin.com/in/edwintanyy/), [Caroline Lim](https://www.linkedin.com/in/carolinelimsx/?originalSubdomain=sg), and Summer Zhang. It was a fantastic opportunity to explore how Pixalate is helping partners elevate traffic quality, reduce invalid traffic, and optimize the supply path. [![More photos](https://no-cache.hubspot.com/cta/default/2364596/6b040aed-177a-4fad-a4e4-3e6ac1060618.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6b040aed-177a-4fad-a4e4-3e6ac1060618) ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Unveils Q1 2025 Global Made for Advertising (MFA) Benchmarks Reports for CTV, Mobile Apps, and Websites: $701M in Estimated Programmatic Ad Spend Funneled into MFA Websites](https://www.pixalate.com/blog/q1-2025-global-made-for-advertising-mfa-benchmarks-reports-for-ctv-mobile-apps-and-websites) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Q1 2025 North America Invalid Traffic (IVT) & Ad Fraud Benchmarks: Canada Most At Risk to Ad Fraud on CTV (26%); 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