This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the first Supply Path Optimization Trends Report for Q1 2023 to analyze the OpenRTB Supply Chain Object (SCO) in open programmatic advertising transactions.
Pixalate released the Q1 2023 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings feature the top SSPs by open programmatic advertising market share for apps across the Roku and Amazon Fire TV app stores in March 2023.
Pixalate spoke with Oleksandra Kazantseva, Head of Programmatic at BizzClick, about tools and practices they use to ensure safety and transparency in their ad ecosystem.
Read the full interview here.
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Pixalate's Trust & Safety Advisory Board published three new manual reviews this week:
Pixalate's released the March 2023 Children’s Privacy Index for Mobile Advertising.
The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps that are likely child-directed, as assessed by Pixalate’s COPPA Methodology for mobile apps. The Index provides advertisers, ad buyers & sellers information to enhance compliance with COPPA.
