--- title: "Pixalate Week in Review: April 7 - April 11, 2025" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from April 7 - April 11, 2025. image: https://www.pixalate.com/hubfs/Weekly%20and%20monthly%20recap%20covers%20(12).png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 1 min read # Pixalate Week in Review: April 7 - April 11, 2025 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Apr 11, 2025 10:34:53 AM This week's review of ad fraud and privacy in the digital advertising space. ## Publisher Trust Indexes - March 2025 [![Publisher Trust Index - All - March 2025](https://www.pixalate.com/hs-fs/hubfs/Publisher%20Trust%20Index%20-%20All%20-%20March%202025.png?width=420&height=236&name=Publisher%20Trust%20Index%20-%20All%20-%20March%202025.png)](https://www.pixalate.com/usa-publisher-trust-index-web-mobile-ctv)**Explore which publishers delivered the most trustworthy inventory in March 2025.** Pixalate’s Publisher Trust Indexes (PTIs) rank the top web domains, mobile apps, and CTV apps for open programmatic advertising quality.   The rankings are powered by Pixalate’s proprietary technology and methodology, which evaluate factors such as publisher popularity, invalid traffic (IVT), brand safety, ads.txt and app-ads.txt compliance, Made-for-Advertising (MFA) status, ad density, viewability, and more. The March 2025 Indexes are based on 39B+ global open programmatic impressions across 14M+ domains and apps. **Download the reports here:**   [![Publisher Trust Indexes - Web, Mobile, CTV](https://no-cache.hubspot.com/cta/default/2364596/8d3de769-98aa-4b1c-b735-03b1c85284e4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8d3de769-98aa-4b1c-b735-03b1c85284e4)    [!['Video Gaming' Apps](https://no-cache.hubspot.com/cta/default/2364596/942187f7-43fb-45fc-ba39-42e57108e5cc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/942187f7-43fb-45fc-ba39-42e57108e5cc)    [!['Sports' Apps](https://no-cache.hubspot.com/cta/default/2364596/0821d401-96b5-4835-bf38-b060b8ea30fe.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0821d401-96b5-4835-bf38-b060b8ea30fe) --- ## Top 100 Mobile Bundle IDs - March 2025 [![TOP 100 MOBILE BUNDLE IDs MARCH, 2025](https://www.pixalate.com/hs-fs/hubfs/TOP%20100%20MOBILE%20BUNDLE%20IDs%20MARCH%2c%202025.jpg?width=420&height=236&name=TOP%20100%20MOBILE%20BUNDLE%20IDs%20MARCH%2c%202025.jpg)](https://www.pixalate.com/top-apple-app-store-mobile-app-bundle-ids-united-states) **Revealing the most popular mobile app Bundle IDs in March 2025.** In addition to the PTIs, we also announced the most popular Bundle IDs for open programmatic advertising across iOS and Android apps available to download on the Apple App Store and Google Play Store. In particular, we looked at the top Bundle IDs across 13 countries.   **You can download the rankings here:**   [![Top Mobile App Bundle IDs](https://no-cache.hubspot.com/cta/default/2364596/fc35336c-6329-4538-bf8a-c3a1a5f545c8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/fc35336c-6329-4538-bf8a-c3a1a5f545c8) --- ## CTV and Mobile App Manual Reviews ## [![COPPA Manual Reviews - Pokemon TCG Pocket - 2](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Reviews%20-%20Pokemon%20TCG%20Pocket%20-%202.png?width=420&height=236&name=COPPA%20Manual%20Reviews%20-%20Pokemon%20TCG%20Pocket%20-%202.png)](https://www.pixalate.com/blog/app-review-series-pokemon-tcg-pocket) Pixalate's [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) regularly publishes manual reviews where they assess an app’s child-directedness:   You can search Pixalate's entire catalog of reviews on our [CTV and Mobile App Review Page](https://www.pixalate.com/app-reviews). ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Mobile App Manual Review under COPPA Rule: ‘Pokemon TCG Pocket'](https://www.pixalate.com/blog/app-review-series-pokemon-tcg-pocket) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s Q1 2025 Connected TV Device Market Share Reports: Roku Leads in US (38%), Mexico (73%) and UK (25%); 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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